Wes Spencer pitches AI services with a menu of 50 practical use cases instead of technical jargon. Clients pick what matches their pain points, like automating email or marketing, and typically say yes to multiple items. It makes the value tangible and opens the door for more work.
He had an awesome thing. He says he's actually built out 50 practical use cases of things that a business would get, like, love. Like, for example, a way to automate some of your email handling, right? A way to automatically do some marketing processes, like very simple stuff. Don't think like deep IT stuff. And what he actually does is he hands the client this list of like, hey, here are 50 examples of things we're doing for companies just like you. Any of these look interesting? Any of these show up as a pain point for you? He's like, what client's gonna say no? They're gonna look through and be like, actually, yeah, that one, that one, that one.
