Wes SpencerCo-Founder, Empath · Co-Founder of Empath | Recovering Cybersecurity Guy| Keynote Speaker | 2020 Cyber Educator of the Year | Building the MSP Workforce Operating System

The AI Steering Committee: A New Revenue Stream

22 Aug 2026 · 1 min

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In this excerpt from Wes Spencer's YouTube video, he outlines a go‑to‑market strategy for Managed Service Providers (MSPs) to generate new revenue from AI consulting. He suggests that after delivering a few low‑difficulty, high‑impact AI projects that clearly demonstrate value to a client, the MSP can propose building an AI steering committee within the client’s organization. The MSP offers to help establish and even chair this committee for a fee, positioning the service as a premium, ongoing advisory role that leverages the initial AI wins to secure a longer‑term, higher‑margin engagement.

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And this is something I've seen a couple MSPs do, but not very many. Um, actually getting to that stage with the business owner where they say, after they've done a couple of these kind of very easy win, you know, low difficulty, high impact projects for the client to say, wasn't this valuable? Yeah, it was really cool. You know, one of the things we'd like to do, I wish I could tell you we know everything you need to do to transform your business, but I know you don't know and I don't know. So what do you think about us helping you build an AI steering committee in the company? And every business owner who's seen the light goes, well, that sounds awesome. What does that look like? Well, we'd love to help you do that. We've— what we can do is we can chair the committee for you, so we're going to have a fee for that.