0:22

In this brief monologue, the speaker discusses the limitations of relying solely on monthly recurring revenue (MRR) for managed service providers (MSPs). While MRR is widely pursued, the speaker argues that it should be complemented with higher‑value project work or "seat at the table" engagements, which generate more profit and strategic positioning. To illustrate the point, the speaker shares a personal anecdote about his wife’s experience working at a countertop installation contracting company, using it as a real‑world example of how supplemental work can be more valuable than a simple recurring fee.

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