MSPs should track recurring revenue as their leading growth indicator. Three levers drive it: new client acquisition, expanding existing accounts, and base growth. The key decision is whether the owner handles sales or you hire dedicated salespeople.
All right, next what we have to consider is we're trying to build a recurring revenue engine for my MSP. That is the leading indicator for revenue growth in an MSP. So there are new logo growth, acquisition of growth, and then there's growth in your base. Again, we are focused on new logo growth in clients you've never done business with before. We want to focus on new logo acquisition. The next thing to consider as you look at your sales team, how is it structured? Is it the owner? Is it additional sales professionals? And then what structure do I have in place today?
