Wes Spencer tells MSPs they can beat cheap competitors two ways: run tighter operations and speak the client's language. Focus on business outcomes like profitability and speed, not technical details. Clients dismiss pure tech talk with "shut up, nerd."
And I tell MSPs all the time, I'm like, this, what's happening in our industry is awesome because now it's giving you 2 advantages. One is you can actually become more efficient to where you can destroy those upstarts because you have the efficiency to operate really cleanly and continue to compete. So they come in at some low price that you actually can be very effective on. But secondly, I think way more important than that, I think is this, is that now you're, if you can learn to speak to the business about what their problems are and how you can present intelligent, effective solutions for them, and you're, you're actually showing that you're, you're making their business better, faster, more profitable, more scalable, any of those kinds of things. When upstarts come in, that— what is the— what does the client say? Shut up, nerd, get out of here, I got nothing
