MSPs struggle to get clients excited about cybersecurity, but AI creates genuine interest and fear of falling behind. The speaker argues AI is the conversation starter MSPs need to open doors to new services and stand out from competitors stuck talking about the same old security measures.
I think, you know, I've talked to certainly hundreds of MSPs now who, you know, are putting their hands up saying, well, hey, Nick, you know, in all of my 20 years of business was quite put on LinkedIn today, too, you know, hey, I've been doing this for years, and not once has a client ever come to me proactively and said, what can I be doing better in cybersecurity? Right. And, you know, and that's kind of a broad statement here. But it's really just like, like you said, it's a very dry topic. It's very much like, you know, we're talking about insurance. Almost, right, is in the sense of the dryness, because you're saying, hey, we're going to prevent something from happening that hasn't happened yet. Or in worst cases, they've had a breach and they're going through a lot of pain, and that doesn't feel good for them either. Versus AI now, where there's, you know, there's shiny object syndrome, there's the, I, I feel like my business is going to be left behind if I don't, you know, start tapping into this today. And there's just a lot of, you know, excitement obviously around it too. And then there's a lot of, you know, hands-on keyboard with people using it actively today as well too. So there's a lot we're going to unpack against that, but certainly it's just a different conversation, you know, and a different conversation starter. Whether or not you're in that today as an MSP is a question, but you should be, you know. It's something we'll be unpacking as well.
