Most people don't buy on their first visit, typically only 1-5% convert. Successful brands build audience data in Google Ads to run remarketing campaigns targeting product viewers, past buyers, and cart abandoners. Follow-up and nurturing turn visitors into customers over time.
I think a lot of business owners and brands actually forget or don't realize that the first time that someone goes to your website they're only converting between 1 to 5% of the time and those numbers are really, really low. And this is there the key for where other businesses and other brands see success where others don't. The successful brands are always making sure that they're collecting their audiences and they've got a really, really strong and large pool of audience data inside of the Google Ads account. What they can then do is that they can then go back and create campaigns and specific targeting to target those product page viewers, those website visitors who have converted and also cart abandoners. And that's the real success with Google Ads. Don't be disencouraged if you don't get that conversion on the first visit because chances are it won't happen. Success as families stay connected and continue to follow up and convert those users into customers.
