Aaron Young warns e-commerce brands that Google Ads ROAS numbers alone are misleading as spending scales. Compare Google spend to Meta and other channels, look at six-month trends, and track how ad spend affects overall business metrics. Have someone inside your company who understands the full financial picture work with your ad team.
If you're an e-commerce brand running Google Ads and wanting to see more profit and more success from your Google Ads campaigns, and your agency or who is ever running your Google Ads account is only reporting on the ROAS that they see inside of the Google Ads dashboard, or even only the ROAS that they see inside of an attribution platform like Triple Whale, that is a massive red flag. And the reason for that is because especially at scale, when you start to spend more inside of Google Ads, and if you throw in what you're spending inside of other platforms like Meta, To be able to get a gauge of what is really driving success and what role Google Ads is playing inside of Google Ads, you need to be working with someone, and we think it should be someone inside your actual business who has a real clear understanding of the numbers. So what you really want to be looking at data points like back in 6 months ago when we were getting better results, this is what we were spending in Google and this is what we were spending in Meta. So now I'm not undermining the data that we're seeing inside of the Google Ads dashboard. We do use it for optimizations. But if you're using that, or whoever is running your Google Ads account holds the data inside of Google Ads and saying, hey, look, we, we're better 3 months than what we were previously, it's a really big red flag. Success with Google Ads can only come from you partnering with someone who understands the full makeup of your business and how that spend is affecting your daily performance inside of your business.
