Three speakers argue Google Ads is broken. One says focus only on Google Search, skip display and YouTube. Another claims broad-match keywords don't work and Google Search itself is dead.
Very hard to click a Google Ad when you don't even go to Google in the first place. Broad match is equal to Norit. Nah.
You'Re lead gen. Please stick to search only. Don't need display, you don't need YouTube. Google search is.
Dead. There's nothing they can do. Foreign.
The truth is, Google Ads does work. Even with smart bidding, even with the new AI features, and even with ChatGPT coming in and flooding the market. It's not whether Google Ads works or whether it doesn't work. It really comes down to are you using the right strategy for Google Ads for your business? If you're doing that, as you can see, you can still get great results with Google Ads. Even with all the changing nature of Google Search right now.
