Aaron Young explains AI Max for e-commerce: it crawls product pages and extracts titles and information. He hasn't seen real success with it yet. His strategy is to move through exact match, phrase match, broad match, and DSAs before trying AI Max, which he thinks needs about two years to work well.
Have you tried AI Max for e-commerce? Because that's a scenario I can think about AI Max fulfilling a purpose where you have tons of product pages and you want to have AI being able to crawl those and pull titles and information about the products and stuff. It's a good question. It's kind of funny. I was creating a LinkedIn post about this just the other day in a very different way. I haven't had any real success or any meaningful success with AI Max. There is a new approach that I've been hearing that people are getting some pretty good results from, which is you're starting with a basic, like, a new search campaign with the intent of it going towards AI Max. But you're starting with, like, your exact match, and then you'll— I don't think anyone here is a fan of phrase match or has been for a little while, but introducing a little bit of phrase into that as well just to start broadening, going towards broad, going towards DSAs, and then eventually going towards AI Max. So you're essentially just going down this whole broadening experience the same way that we have historically with other search campaigns. But how long until I can really believe that AI Max is actually going to do anything meaningful? It's going to be like years, probably 2 years, something like that. So I have no real hopes.
