Aaron Young shows how a local service business cut its cost per conversion by $115 in 30 days by focusing on four basics: testing ad copy, refining keywords, sharpening the offer, and improving the landing page. The business had been underperforming for months before these changes.
If you're just starting in Google Ads and only spending somewhere between 1,000 to $2,000 a month in Google Ads, don't think that you need to have an overly complicated setup. In fact, many times you just need to focus on the core metrics of split testing your ad copy, refining your keywords, and making sure you have a killer offer and a high converting landing page. Let me show you with this business. This was a local service business. They had been working and trying to get Google Ads work for their business for a good four to six months. They then asked us for help here and let me show you what we've been able to do over the last 30 days. You may have noticed on the screen they had 51 conversions. Over the last 30 days, we've been able to pick that up to 26 conversions and we've also seen their cost per conversion improve by over $115. What I want you to notice from here, you may have noticed in the previous screen they are running one campaign. They're still only running one campaign. So don't think you need to go and do all these fancy different types of campaigns. A lot of the times you can see better results just by focusing on better targeting your keywords and also better converting ad copies and also landing pages. So many times, especially when you're starting with Google Ads, more complex does not mean better results.
