Aaron Young reacts to an ad for Step Boost Max insoles that claims to add one vertical inch, then discusses how businesses should prepare for ads appearing in AI Mode search results.
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Not only is that peak advertising, it really does highlight the problem that Google is trying to solve right now with its rollout of ads into AI mode. Now I know that ad was Claude having a dig with ChatGPT, and they absolutely nailed it and knocked it out of the park. And that's why Google made a whole range of announcements at its recent Google Marketing Live about the new types of ads which are going to be appearing in the future in AI mode and AI overviews, because you can't have a static 30-character headline, not even 90-character descriptions that matches people's conversational searches. And especially for e-commerce brands, I want you to start thinking about this, is that if someone is completing a search and they want to see some product photos and they also want to get some information, so headlines and descriptions, is that going to be a search ad or is that going to be a shopping ad? And that is the problem that Google is trying to solve right now with features like AI Max and also AI Max for Shopping. Now it's June 2026, and I've been on the record that right now I'm still not merging across fully to AI Max, and that's because we're seeing great results in our current campaigns with Broad Match and with Performance Max. But that doesn't mean that this is not going to be something that we're already starting to plan for to make sure that our businesses and that our members and our clients are ready for this change. So the big take-home message is, is even if you're not using features like AOMAX right now, you do need to start getting your head around how this is gonna work and how ads are gonna be working inside of AOO views and AOMode and how to best prepare for the coming changes. Hey, and if you are thinking about this right now, why don't you let me know in the comments about how you're preparing for ads to start appearing more and more in AOMode.
