Google Ads Smart Bidding needs at least 30 conversions in 30 days to work. Don't switch your bidding target for four to six weeks, and skip budget increases two weeks before checking results. The algorithm needs stability to learn.
Right now I'm going to try and do the impossible and give you a breakdown on how to master smart bidding inside of Google Ads. And I'm going to do that in under 60 seconds. And let's start that timer right now. The first thing you need to make sure that when you're going to master smart bidding inside of Google Ads, you want to make sure you've got enough conversions. Now I obviously don't have the time to go into how many, but as a general rule you want to have at least 30 conversions in a 30 day period. Secondly, you want to make sure that you haven't changed your target bidding in the last four to six weeks. And the reason for that is because when you introduce maximize conversions or when you introduce a new target the first two weeks after making that change, your results can actually get worse. So you want to make sure that you're giving it at least four weeks before you make that decision. The next thing you need to check you want to make sure that you haven't added some extra budget over the previous two weeks. I'm not saying it's impossible to increase the volume of your ad spend while also increasing your profitability, but it oh, that's my timer. But it is incredibly hard. So that's the three steps you need to complete in order to master smart bidding for Google Ads.
