Aaron Young explains why the same Google search can mean different things. One person searching for a coffee machine wants to know if it fits their kitchen. Another wants grinder capacity and boiler specs. The same product needs different ads for each buyer.
And the thing I've been talking to some business owners about already is that what they need to start getting their head around is if you look at it, I'll give a classic example. Say for example, a coffee machine. You know, I could be coming into it and really asking super, super specific questions about the size and the dimensions just because we're, for us, we're moving to a smaller apartment. So what I've got, I've got a large coffee machine, but a smaller bench space. So I'm looking for that type of thing, like a smaller boutique coffee machine. So dimensions are really, like the sizes are really important to me. You know, Mike, you could do the same search, but you could be more interested in the grinder capacities, the boiler rate, all of those things. So it's the same product, but we, we need to see two different ads because our interest, our entry levels into that product are really, really different. And, and that's where I think people have to be able to start giving the control over in the right format. Because if I'm searching Matt Dimensions and I'm getting more information about grinders, grinder capacity and boiler capacity, It's not relevant for me, and vice versa, it wouldn't be relevant for you if you're asking for those specifics and getting the dimensions.
