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Aaron Young says most businesses shouldn't use AI Max yet. Focus first on broad match and Performance Max in search, then Demand Gen if it fits. AI Max is expensive and only makes sense after you've maxed out other channels.
Aaron Young says most businesses shouldn't use AI Max yet. Focus first on broad match and Performance Max in search, then Demand Gen if it fits. AI Max is expensive and only makes sense after you've maxed out other channels.
I think it's got a lot of potential, but I just think at the moment, and this is recording April 2026, it's just something I'm still not prepared to put my name behind. So yeah, but also I'd say too, the vast majority of businesses, you don't need AI Max yet. So let's be realistic. You can scale with broad match inside of your search campaigns and then Performance Max. And then if you want to go to Demand Gen, I just don't think it's 100% required yet. And for businesses that are maxing out on everything, hey, yeah, go for your life, but you're going to be spending quite a lot of money, uh, to be able to be at that level where AOMAX is the last thing that you need to be using.
