A Google Ads expert warns against simply turning on AI Max in existing campaigns, as it disrupts your current metrics. Instead, test it in a separate campaign first, like you would with Dynamic Search, to avoid cannibalizing your keywords.
As a Google Ads professional, this is what I'm getting questioned the most right now. And it's should I use AI Max? Let's be honest, Google is pushing AI Max harder than Jordan Belford was trying to sell Penny stocks in the 1980s. If you don't know, AI Max is Google's new keyword list targeting option. This is not a brand new technology because keywordless targeting has been with us for many, many years now. Inside of Google Ads. If you are going to test AI Max, these are the things that I would say. 1. Don't just turn it on in your current campaigns. You've worked hard essentially, especially in your search campaigns to build up your click through ratio, build up your conversion metrics. You've got all your keywords dialed in. Don't just flick a switch on and just hope that it works out well. Use AOMAX the same way that we would use a dynamic search campaign in that you put it in a separate campaign and you make sure you've got proper segmentation so it's not cannibalizing your current search campaigns. So yes, I do think that I.O. max will be an important tool moving forward. But don't just toggle it on inside of your current campaigns. Make sure you're rolling it out in a strategic way and testing it before you throw lots of money into it. Wanna stay up to date with Go ads? Make sure you give us a follow up.
