Aaron Young explains why Google Ads sends spammy leads: you're feeding it wrong conversion data. When automated bidding sees inaccurate signals, it learns to repeat them. Fix it by setting up external tracking like CRM scoring or offline imports so Google knows which leads actually matter.
If you're running Google Ads and the problem is that you're getting leads, but they're all low-quality spammy leads, before you run any other type of Google Ads, before you waste more budget, this is the one thing you need to fix, and it's your conversion data. If you're not feeding the correct data back into Google Ads, you're never going to be able to solve that problem of poor-quality spammy leads, because effectively what you're doing is you're telling Google that it's doing a good job. And especially when you use Maximize Conversions or Target CPA, you're really doubling down on that decision, and you're telling Google that these are the type of conversions that you want. So if that's you, the recommendation is, even if you need to pay someone for it, is you need to get some external tracking set up. So that could be offline conversions, it could also be an external CRM tool where you're able to either rank the conversions or the quality of the conversions, or even just a simple thumbs up or thumbs down as to whether it's a good lead or a bad lead. Until you solve that problem of letting Google know what's a good lead and what's a bad lead, you're always gonna be coming to this issue. And as you scale, it's actually gonna become a larger and larger issue. So this is your warning right now today to make sure that you spend that time and even that money to make sure you're getting the right conversion data heading back into Google Ads.
