Aaron Young explains why brands should start spending on ads in August and September for Black Friday sales. Most companies won't see results for four to six weeks, so waiting until October means missing the holiday window. Many brands lack proper tracking systems and mistake slow early returns for failure.
All right. So August is obviously really starting to look for new acquisition that's going into September as well, but you're adding, also adding in some creative testing in there. When we start flipping over until October, is that when we're starting to really start thinking about, look, we need to start scaling up spends and we, you know, what are you doing inside of the Google Ads account?
Yeah. So again, every, every client's a little bit different, but probably the biggest difference here is their expectations and their threshold of understanding that the money we spend today probably won't pay out until not just a month, but sometimes a month and a half later. So if you are going to be ramping things up in October, expect that your reportable results won't be amazing and very much bank on the fact that your Black Friday, Cyber Monday sale period will be better than it could have been before. So there's a level of trust if you don't have the right measurement process in play, which most brands probably aren't at that spend level to be using the whole tech stack with MMS and all that sort of stuff as well. Yeah. They can be really expensive. So for smaller brands, I think probably the bit The biggest thing is focus on engagement. That's probably the biggest indicator that you're getting, you're filling the bucket per se.
