Learn the STAB method: four levers to fix your Google Ads. Reallocate spending to high-performing segments, refine targeting with negative keywords, align your ads and landing pages around a strong offer, and use smart bidding strategies like Target CPA to automate optimization.
If you are sick of wasting your money inside of Google Ads, did you know that there are four core ways that you can optimize your account? And this is what I call the stab method. Come and follow me when we talk about the stab method. These are the four levers that you can use to optimize any Google Ads account. The S stands for your spending, so your money and your segmentation. So essentially, what does that mean? That means the easiest way to optimize your Google Ads account is to find where you're getting the best results and just spend more money there. And if you're seeing any areas where you're wasting money, just stop spending money there. That's the easiest way to improve the performance of any Google Ads account. Once you've gone through that, you can go through the T, which is targeting. And your targeting is everything to do with your keywords, your audiences, your locations. So if you've got a campaign which is not performing, I want you to go through and have a look at your keywords. Do you need to add extra negative keywords? Are you targeting the right locations? Do you need to cut off some demographics or audiences, which is spending money with no results? Then it comes down to the A. And this is about your ads and your landing pages. The one thing I do want to let you know, with Google Ads, you don't only need to have the most perfect Google Ads account, because even the best Google Ads account, if it has a poor offer and a poor landing page, it's never going to work. You need those three things working together. Google Ads, your offer, and also your landing page. And then finally, B is for your bidding. And this has got everything to do with your smart bidding. So your target CPA or your target roas.
