Aaron Young breaks down a four-quadrant model for scaling Google Ads: Winners get more budget, Losers get paused, and Sidekicks and Zombies get tested separately. The core move is simple: spend more where it works, cut where it doesn't.
Right now, let me show you the easiest way that you can get more sales or more conversions with Google Ads without wasting any money. And it's all about spending more money where you're getting better results. So when you're in Google Ads, I want you to think about your keywords and your products in these 4 airways. Firstly, this is where you are spending the money. And secondly, this is your conversions. And there's 4 essential quadrants. This one in here, these are your winners. These are where you're spending a lot of money, but you're also getting a lot of conversions. On the opposite, these are your losers. Lots of money, no conversions. These are what you can call your zombies, where we just don't know. We've got no money spent, so no conversions. And these are your potentials, or you could even call them your sidekicks. So essentially, when it comes to Google Ads, what you want to be doing is you want to be spending more money on these winners. And then essentially you want to be stopping the spend on the losers. But the key to scaling is this, is that with these Sidekicks, you want to break them out into separate campaigns, spend more money on them, and then we can find out which ones are winners and which ones are losers. And then we can also do the same with our Zombie products, put some money behind them to find out which one of these are our winners and which ones are our losers. The key to success with Google Ads: spend more money where you're getting better results. Don't spend money where you're not getting the best results. Now, that's the old way that we used to do it, but inside of Define Digital Academy, we've actually got a free tool which will go through and show you the ideal areas where you can see more success with your Google Ads so you can scale profitably. And if you would like access to that free tool, all you need to do is to follow that link in the description below. See ya!
