Learn the STAB method: a four-step framework for Google Ads. Spending and segmentation, targeting, ads and landing pages, then bidding. Optimize each pillar in order, and Smart Bidding works best once the others are locked in.
When it comes to optimizing your Google Ads campaigns, while there are hundreds of different optimization actions that you complete, these can be broken down into four key areas. Once you get these areas right, you can see success with Google Ads. Let's go through them in the next 60 seconds. And this process is what I call the stab method. And these are the four key areas that you can optimize in your Google Ads campaigns. The first one stands for spending. And this can also be your segmentation principle. Here is that when you're seeing good success in certain areas, you increase the spend. Or if you're seeing some areas that are not performing well, you can decrease. So that's the s the first way you can optimize your account. Second thing is your targeting. And this has got everything to do with your ads, your audiences, your demographics, and your locations. Perfect example, if you see some audiences aren't performing well, exclude them so you can spend more money on those areas that are performing well. Thirdly, your ads. And I would also add in your landing pages. The best Google Ad structure will not work and will not convert if you've got poor ads and poor landing pages. And then finally, the B stands for bidding. Once you get all of this right, you can use smart bidding to skyrocket your performance in Google Ads. And that's the stab method for how you optimize and increase the performance of your Google Ads campaigns.
