Aaron Young breaks down a three-step cycle for Google Ads: discover what's working, optimize it, then wait for Google's algorithms to process the changes. Most advertisers skip the waiting step, which kills the system's ability to improve.
Right now, let's break down what I call the Google Ads Success loop in the next 60 seconds so you can get better results with your Google Ads campaigns. All right, there's three main things you need to be thinking about for the Google Ads Success loop. The first thing is that we what we call the discover phase. You want to find out what's working and what's not working. Then you make some optimizations. And what you're wanting to do with the optimizations, you want to increase the performance of your campaigns. But this is the most important step and this is what people forget, and that's that they need to wait. So you need to discover what's working and what's not working, make your optimizations. But then from there you need to wait to see what happens with those optimizations. And then you go through find out what's working, what's not working, make some optimizations and wait. It's that waiting part that you really do need to get right to see the best success with Google Ads. Because remembering for success with Google Ads, it's not only your optimizations, it's Google leveraging the right data, and that's the Google Ads Success loop.
