Aaron Young says the only question that matters for any AI tool in Google Ads is whether it actually increased your leads and sales. If it didn't, it's a waste of time. Too many agencies are obsessed with using AI in 2026 without measuring whether it works.
If you're using any AI tools to run your Google Ads, or your agency is using AI and they're boasting about how they're using AI to run your Google Ads, this is the one question you need to ask them. And it's a simple question. This is the one data point that you need to check. And the data point that you need to check is your business running better now than what it was when you or the agency started using this AI tool? Now, I'm not against using AI inside of Google Ads management, but the big problem, especially in 2026, is that many agencies and even some business owners I see, they've become obsessed with using AI inside of their Google Ads. It's not a bad thing, but it comes down to my underlying question. If these tools that you're using are not actively increasing the results inside of your Google Ads for your business, you're simply wasting time. Remember, when it comes to Google Ads, the main goal is to get more leads and more sales for your business. And if any of your tools or tech stack are not doing that, it's time to cut it and focus on what drives better results for your business.
