Google Ads takes longer to work because you're bidding against established competitors for the same high-intent keywords. New campaigns need a learning period to optimize smart bidding, but once you hit strong conversion rates with low search impression share, you can scale fast and profitably.
Google, in my experience, takes a little bit more time to dial in, which means you're going to burn a lot more money before you find something that's like really profitable. Facebook, basically. Okay, I don't know why this guy's not wearing a shirt. Maybe I've stumbled across some weird advertising onlyfans crossover. But I do want to explain what he's saying here because many cases brands do find the situation where Google Ads takes a little bit more time to see success. And I get asked the question a lot. Why? Let me break this down. What you need to remember with Google Ads is that it's heavily targeted towards people who are actively purchasing or actively searching for your. So you've already got your other competitors out there who are selling similar products targeting similar keywords that are not only targeting those same keywords, but they've also already got their smart bidding, they've got all of their things worked out so they're getting good performance. So it can take a little bit of time to crack that code so that you can get up above your competitors. But the thing I love about Google Ads is that once you do, you know, crack that code and you're getting good results, you get some really, really powerful data about your search impression shares. And if you've got a low in search impression share high conversion rates, you can scale very, very quickly with Google Ads in a confident and profitable way.
