Aaron Young says Google Ads is struggling because ChatGPT, Perplexity, and Gemini are changing how people search. Google responded by overhauling match types and launching Performance Max and Demand Gen. To win in 2025, advertisers need full-funnel targeting and ads across video, images, and multiple networks.
Google Ads is changing and if you've been running Google Ads for any length of time and you've started to notice your results drop, you need to understand that Google has fundamentally changed. Let's get to the bigger question of why this has changed and the reason for why Google has made so many changes to the way its match types work to adding in new campaigns like Performance Max and Demand Gen comes down to the fact that the way people are interacting with search is changing the new large language models ChatGPT perplexity also Google's own Gemini is changing the way that people are interacting with search. So it makes sense that if the way that people are searching is changing, your strategy needs to also change. For success in 2025 with Google Ads, you need to not only have a full funnel approach where you're targeting people at the top of the funnel, all the way down to the bottom of the funnel, you also need to be advertising across different networks. So it's not just about search, you also need to be adding in video and image based ads to your account. If you want to see continued success in 2025 with Google Ads, you want to keep up to date, make sure you give us a follow up.
