Aaron Young says instant conversions are rare, around 0.01%. Most shoppers take 7 to 28 days before buying, often leaving items in their cart. Marketers should plan for this natural delay instead of expecting quick action.
I think the fallacy of people just think that people seeing an ad, clicking on it, seeing the product for the first time and purchasing right there and then on the first day doesn't happen as much as we think it does happen. Like 0.01%, I reckon. And that's what I think, always come back and think about how do you personally buy a product? I've got stuff in my cart sometimes for 7 days to 14 days, 20, you know, 4 weeks before I go through and make that purchase. So The thing that I sort of give is don't think that your customers are going to act any different to how you go through and make a purchase online. 100%.
