Alden MorrisFounder Driving Growth in Liquor Store Marketing

What If Your Liquor Store's AI Recommended the Perfect Bottle in Milliseconds?

Name: What If Your Liquor Store's AI Recommended the Perfect Bottle in Milliseconds?
Uploaded: 2026-03-19T17:43:31+00:00
Duration: 1 min 35 s
Channel: Alden Morris
Description: In this video, Alden Morris showcases LiquorChat, an AI-powered assistant designed for liquor stores to enhance both staff and customer experiences. He…

19 Mar 2026 · 2 min

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1:35

In this video, Alden Morris showcases LiquorChat, an AI-powered assistant designed for liquor stores to enhance both staff and customer experiences. He walks through several core features: a taste‑profile driven recommendation engine that narrows choices (e.g., dry, bold Cabernet in a $20‑$40 range) and updates instantly via POS integration; the "Build My Bar" tool that assembles a cocktail‑friendly spirit selection within a set budget, allowing users to specify preferences or request surprise picks; and broader event‑planning modules such as party planning and a wedding planner that generate tailored beverage lists. Throughout, Morris emphasizes speed, interactivity, and the value of AI‑guided exploration across wine, spirits, and beer.

Chapters

We're always looking to make LiquorChat more interactive, whether it be for staff, whether it be for customers, just overall what are ways that we can bring more value and help people just explore wine, spirits, and beer. So for instance, taste profile. This one's fun because whether it's wine, spirits, or beer, it's going to take you down a path to recommend products. So let's say I eventually want to get down to, to red, to like Cabernet. So I like dry wine, bold and intense Cabernet, and let's do a $20 to $40. So now connected to the POS, it's going through this. The, the beauty of how fast it is, is as you're going through, it's actually able to start filtering there. So you have your recommendations there. And let's actually do the other one, Build My Bar. I love this one. So overall, let's say that you just want to put together for party planning or whatnot. $100. Let's want, let's say gin, tequila, and rum. And I do love mixing. And here, if you want the cool thing, you can say like, let's say if, if there was a gin, Hendrick's Gin or whatnot, but let's, let's surprise me. So we should get gin, tequila, and rum on these recommendations. Gin, tequila, and rum. And because We said mixing, that it's actually going to make these recommendations which are going to be for mixing in addition to some mixing elements. So this is just a couple of the cool features that we have in addition to our party planning. We have our larger event like the, the wedding planner and so on.