Daniel Fazio On Making $500K/Month With Cold Email Lead Generation

You know you have a good offer when people incline Ascension would buy it. That's how you know which is a.

Huge value out of client Ascension.

Yeah.

You can test your offer in front of 300 plus agency owners and know right away.

Yeah.

And you know, because people will specifically fucking ask you to purchase it.

What's going on? Stick Tok. Welcome back to another episode of the podcast. We're here with our guest. Not really. We're actually rolling this impulsive/pmt/. What are some of the other podcasts that do the note boys, the intro note boys. Our guest is late and we don't really have time to spare, so we're just going to start it and have them roll right in. But we have a huge guest today. Huge guest today. Huge. Like, you guys are gonna be shocked by this one. I'm really excited to talk to this guy.

I would call him magical.

Magical.

Yeah.

Like sorcery.

Like a fairy.

Like a fairy.

Yeah.

This should be fun. But we're just gonna roll right into it. This is actually kind of like a members lounge episode where we'll kind of just give you guys an update on what we've been up to across all the companies and also hear from our special guests in a little bit, which is actually right now.

Here he comes.

All right.

All right. Here he is, guys.

Look.

Camera zooming, camera zooming.

We gotta get that footage.

All right.

Welcome Daniel Fazio, the cold email wizard to the show.

Incredible marketer. Terrible balance.

We hyped up the guests, so hopefully you guys are surprised.

Yeah, we did that for attention.

Yeah, you can fix the mic a little bit.

That should be good morally, an attention whore.

Well, welcome to the podcast.

All right, what are we talking about?

This one literally the perfect place to be, if that's how you describe yourself.

What are we talking about today?

I don't know. What do you want to talk about?

What have you been up to? Know what I.

What have you been up to?

Writing VSLs and ads. This it.

So what does that look like? Like, what does the process look like when you're deep in the trenches with copy and creative?

So there's direct and indirect shit. And up to this point, like, a lot of what we've been doing at Client Ascension is indirect. What I mean by indirect is something like a case study where you're not giving them an offer. And compare that to the one I've been writing for List Kit. And that's quite literally we're going to build the whole headline of the shit is we're going to build you a cold email infrastructure. What you lead it with. Now compare that to the other funnel we're running, the 10,000 cold emails per day case study funnel. The headline of that is something like how we built a new startup to 1 million ARR in 90 days by sending 10,000 cold emails per day.

A day.

So it's not saying, I'm not saying they're getting anything. So it's indirect marketing. Now what does that do?

And you're giving them the case study for free.

Yes. It broadens who it appeals to so you would get more leads. But the conversion window by which that they would book a call extends farther.

Because there's not like a guarantee or claim.

So this. Yes. This is also the reason why guys like Taylor Welch who were in the mastermind of he advocates making low ticket products. That and he, he, he said, he said this as well. A lot of marketers or people on the Internet might think of like an ascension funnel. What is an ascension funnel? It's like you sell them a low ticket product and then you, they send up to purchase the next thing. Then they send up to purchase the next thing.

Right.

Problem with people is that they are under the impression as if the window by which somebody purchases a low ticket product to the window by which they purchase a high ticket product is like three months. It's not, it's like three years. Yeah, it's like a really long time because you have to think about it from this. So you guys bought cold email mastery.

When it was in 2019.

2019.

Like 100 bucks.

Yeah, something like that still.

Yeah. So it, it can't get a refund for that. Compare that to where you are now. That's like such an elongated. So like for instance we just joined Taylor's mastermind. We join high ticket masterminds now. That's what we do. That we are a purchaser of that.

And how long ago did you buy.

Taylor sales Course I bought the sales mentor back $99. 2020.

Yeah. Yeah.

Is what I'm saying.

Yeah.

So literally a four year conversion window, like it's a long ass time. So it just depends on you.

Keep yapping, I'll fix this.

Yeah.

So it just depends on how long you think you're going to be in business. You see what I mean? So this is also why when people are asking like should I, should I start with like a low ticket product or like a high ticket Part of the answer is to just always go straight for the high ticket product. Because always go straight for their high ticket product and always go straight for direct. It's a, it's. If you can't make that work, nothing else is going to work to start because that's the end of what everything is anyway.

Yeah.

So for instance, if, if you have, let's say you have an ascension funnel, like they're buying a low ticket product and let's say it's like you teach people how to make an agency, they're zero and you introduce them to all these skills and a bunch of bullshit and say it's a year or 2 years until they reach 20k a month or like 10k a month or something like that and they want to join something like client. Essentially the way that they would convert is via a direct offer. You see what I mean? Like literally just saying like, hey, I'll help you get this and give you this. That's how they would convert on that. So if you can't just make that work to the population in the beginning at all, being indirect or trying to maneuver around it with low ticket products also isn't going to work because the end of the funnel will never work in the first place. That's why you always start from the end and then build it backwards.

Which is really what we've done with client ascension. Right. We had the high ticket product, direct offer, like guarantee, 10k out and MRR and then now only two and a half years into business. Are we really messing around and toying with these low ticket funnels like case study, funnel script swipes, cold email mastery. You want to walk them through like kind of that product suite we've built out.

Yeah.

So list kit being a big part of it too.

List kit?

Yeah.

Like SaaS.

Yeah. So I'm going to operate under the assumption we want to make like $100 million, let's say in the client extension side we want to make $100 million.

Here's a lot of gumballs here.

Here's what has to happen to do that. We have to make TAM for it. So you have to make TAM in different ways though. So, so TAM for everyone's total addressable market. So, so you can sell the high ticket coaching client ascension, but only a very small amount of people are going to be ready or willing and able to do so at any time. Yeah, a lot of it has to do with cold email. It's not just cold email, but. But then we start introducing then we have lower ticket stuff like cold email mastery, which is 497 a year. What does that do? That Creates cold emailers. That's what it does. It makes somebody who actively sends emails.

Right.

That also means that they can purchase Liskit and now they, they start getting clients with it so that they can join client extension.

Right.

So it, it made an emailer in our way, like, you know, our high volume, following our practices and then we look at script swipes. So what script swipes, it's, it's, it's, it's, it's our best performing cold email scripts.

Right.

So now what does this do? It's still targeting people who like are already decided that they're running an agency. But Colonial Master is for people who have already decided that the business model they want is an agency. They're using it to get clients. Now script swipes is targeting the same people, but these people were completely unaware of the, of the fact that you could automate cold emails or drive substantial business results with it. So what script swipes do, it creates the TAM for someone who's aware of that world.

Yeah.

So now it creates TAM for cold email mastery and list kits. Still. Now the problem with this is now this right here, this is like a, this is like a 5 to 10 million dollar a year business. That's what that is. If you want to fucking make it 100 mil now you have to make agency owners and not just cold emailers, because we're making cold emailers from people have decided they want to be a freelancer or an agency owner. Now we just. To make the fucking agency owners. Yes. Which is to get them into fucking any of them, basically. We have to be, we have to literally sit here and convince people and be like, high ticket sales is retarded. Like, that's like, like if I, if we were to make like a start an agency course, that's literally the angle I would take. I would be like, high ticket sales is retarded. You're working a job.

Why do you think that?

What do you mean?

Like, what would be your argument? I'm just interested.

Offers, good offers are just almost impossible.

Well, I might not fully believe that.

Yeah.

But I have a financial incentive to get other people to. And I'm going to present a sales argument.

Well, if you had to make the argument, because I think that's super interesting because you see that a lot in our space.

Yeah.

You have actually people listening that are trying to choose which path either agency or high ticket sales. I think you made it.

I can make the, I can make the argument right now. 70% of it is dependent on the offer itself. And not your performance as a salesperson.

Yeah, well, there's that. It's also the fact that you become a high ticket salesperson. It's a job.

But like you're working off at your own agency.

Like an agency starts to become a job.

I'm saying the hardest.

Yeah, but it's like an entity that can, that has scalability.

Yeah.

You have, you have outsourced sales calls. Sales calls, yeah.

What if AI got to the point where you could just clone yourself on sales calls?

Do we have matches anywhere or lighter? Yeah, hold on.

But yeah, I think that the biggest selling point, at least from my perspective is you have equity in an actual business. Like you have an asset.

Yes.

Whereas if you're.

Yeah.

High ticket closer, you're working a job, it might be a great job, but at the same time you can't really automate or delegate any aspect of it. So you're always locked into. You have to show up on a call to get paid. That's the only way you get paid is if you show up on calls. That's the only way.

I was, I was thinking about this. What's the fucking company called? Mastermind.com.

Yeah.

Where they have all these people selling a bunch of different courses. And what I was thinking, I was like, how do we make like half a bill with client ascension? And it's something like that where it's like you'd literally sit here and like acquire other people's info, product businesses and coaching programs and then they're just like an entity of client essential. But always, always.

Brendan Burchard just started a company like that. I forget the name of it. Ed Mylett sponsors it on his podcast. I keep hearing about it. It's like Better Way, I think, or something Get Better Way. Correct me on that.

But what's, what's the company that has all of these celebrities teaching courses like the, like Rachel Ray doing like a cooking course and like Snoop Dogg doing like a recording.

I think it's called mastermind.com.

Is that it?

Masterclass.

Master class.

Master class, yeah.

I wonder how they're doing as a company.

Very well.

So Brennan Burchard, he's like one of the clickfunnels, like high ticket sales type guys. He has a company called Growth Day, number one membership for advanced training on self improvement and success. And he's got him, Mel Robbins, Trent, Trent, Sheldon and Mylett, like all these experts that we're all familiar with teaching courses on his platform. So he's basically trying to create his own version of Masterclass in our space.

Yeah, that makes sense.

Like he's acquiring talent. Like all these names. Mel Robbins and my lit, Tom Bilyeu, Anthony Trucks. Remember that guy? We interviewed him way back in the day. Yeah, great guy. Great interview too.

That's pretty cool.

I said that. And this is, this may be skewed because this was at time where everybody's valuations were inflated, but they had a post money valuation in the range of 1 to 10 billion dollars as of May 13, 2020. 1 billion billion. Masterclass did. Based on. But that was based on their funding rounds in 2021 where everything was like crazy. But still, I mean that's, that's unbelievable.

They hit a billion dollar valuation, dude.

So after we made that, that the 10,000 code emos per day case study funnel, I'm getting like a amount of people emailing me and whatnot. They're like, dude, I've been watching your YouTube and like asking me questions and I'm like, bro, this is like a ton of volume. I don't know if you guys ever log into ConvertKit, but it's like for, for a while it was anywhere between like 60 and 80 people a day. Now it's like 120 a day. It's like.

And we're running ads of that funnel you're saying, yeah, right.

Right now we're spending eleven hundred dollars a day. But right when those two sales people are on it's. I'm putting it to like 25.

How much is being spent on the case studies though?

450 a day.

I'm nervous about that one to be honest.

Why?

I just think it's going to lead to a bunch of build out offers.

A bunch of what?

A bunch of people just looking for build out, not client ascension.

Well, every point earlier it's like you have to start them somewhere so that they eventually become the person that is capable.

What I'm actually, I have this in my to do. I have a lot of things in my to do but one of them is basically showing them like I'm going to make another VSL that they get. After that it's basically just going to be like, hey, here's the zero to seven figures framework. This is what you do? Yeah, like this is it. Here's the whole. It's like 45 minutes long now. Also I'm going to make a series on YouTube and I'm just going to call it zero to 500k per month course. And part one is literally just zero to 5k a month. Like zero to your first client and then the next part is going to be like 5 to 20 and then it's 20 to 100 and there's 100 to 250 and then it's 250 to 500. It's just going to be delineated like that. Yeah, I think that'll fucking blow up.

How many people are buying the case study or the upsell?

Not a lot. I actually it up because I didn't put the, the high risk web hooks in it so I can't see. But it's two people have bought the paid version of it so far. It's probably liquidating on the ads like 20.

Because if I was like an outsider I would only go by the case. I would only go by the paid version. If I got the free version first and was like yeah, yeah, yeah. There's literally no reason not to.

It's, it's.

Yeah.

If it was like 10 to $100 then you'd have more people taking the.

Hundred because there's not a purchase in general at first.

Yeah, yeah, exactly.

They're not gonna go for free to purchaser.

That actually makes a ton of sense to send an email, follow up me like hey, if you want to get the paid version again, here's the checkout link.

Definitely have an email trip for the guys that are free and don't pay. Just like with anything else, you know talking about.

And this is just like an internal discussion. But whatever, we'll just, we'll just have it on the pod with a mastermind offer and like building out something higher ticket. I think we should just make that exclusively coaching programs because think about when we first started Client Ascension. We were all on the calls, right. Like it was just one call a week, all of us. And it was so easy to just fit agency game non stop because that's all we were doing every day. Now all we're doing every day is building the coaching program.

Yeah.

So it makes sense as we're kind of like hashing that out and doing it.

Yeah.

It's a different product. Yes. Yeah.

But I'm saying that that call would just be better if it was and SaaS companies.

Yeah.

But it would be better if it was exclusively them because that's what we're in the trenches with right now. If that makes sense.

Yeah.

Similar to how we started Client Ascension.

Yeah, that makes a lot of sense.

Yeah, that. Yeah. All right, all right.

I guess one question based off of what you said earlier about like creating tam, having other offers, indirect offers, direct Offers. How does a person know when it's time to create another offer versus, like them being stupid and you just being like, hey, this is too early. Keep sticking with what, what you're doing and don't add anything else when they're.

At like 50k to 80k a month.

Why?

Because if you can't, like, look, it always happens between like 30 and 40. It's like a. It's like a wall. It's a really hard wall. You always have walls and like there's. There's a wall behind 30 and 40 and it's a.

Hiring X was like 44 grand and we just can never get past that.

Yeah, it's always hiring people is what it is.

Yeah.

And like fulfillment and that's all. That's always what it is. So if you can't get past that wall, it's just completely fucking useless to go do something because then the other one's going to get stuck there too. It just doesn't make it.

But.

So the skill that must be acquired at that level is systems and fulfillment and operations and hiring people. That. That is what that wall is.

Yeah.

So if you always, if you give up on some or you make another.

Offer, you're just gonna run.

Well, you're gonna run the same wall with that one. It's like the most important wall.

Yeah.

To get past. And I was, I was wondering what. What like the 500k a month one was for a really long time.

It.

What I think is this is risk.

It's traffic.

Yeah, it's traffic and risk. Like you spend risk with ad spend. Yes. Like cap. Like hella capital risk. I was wondering what it was for because there's always a theme of a wall. You know what I mean? And I'm like, it was an unknown. Unknown. Like, I didn't. It was an unknown known. Like, I know there's a wall. I just don't know what the wall is. Like, you have no fucking clue. And it's risk and spending. Yeah, it's spent.

Yeah.

Remember we were on calls with. Who was it, like Igor and Temple, and they were like, dude, like, why aren't you spending more? Like, what are you doing? Expend more.

It's spent. Yeah, yeah, indisputably.

It's about.

But this is also. This is also a concept in by Michael Masterson. It's called 0 to 1 million in no time flat. Ready.

Fire.

Aim. 0 to 1 million in no time Flat. And he said. Or 0 to 100 million. And he says the same exact thing. Where it's like get something to a million a year and then you can.

Make more products, more often new products.

And I was like, I came to the same exact conclusion just watching other people's shit because we've seen so many come through Client Ascension and watch them go from literally we've seen people from like 10k a month to like go to like 100k a month or people like 20k a month go to 200k a month and just see so many times it's the same thing no matter what the offer is, same thing over and over. And it's like, it's just the same theme. So it's like, yeah, just don't do that until you're between 60 and 80.

Well, I think we experienced that with Client Ascension. That's how we kind of learned that lesson. But we also saw it with Knowledge X. And I've been telling like student success coaches and students the same theme is like, I feel like people come to Client Ascension and even guys on Twitter that are just kind of observing what other companies are doing and they try to model after them even though they're not at that same level. So like with Client Ascension, like it's a multimillion dollar business and then you have new agency owners trying to do what we're doing. But if you go back to Knowledge X days, we grew our agency to a million dollar run rate over 100k in MRR through cold email and posting on Twitter. That was it. No ad spend, nothing. No other products. We were just selling an agency service. It was the same service to every client. That's it. And so like until then, we didn't add any other offers. We didn't mess around with ad spend. And I'm not saying that's the exact number you have to wait till, but like, you should keep it really simple. Double down on an inbound channel, double down on an outbound channel and get to that million dollar run rate and then start to spread out. And then the other perspective that's helpful for people is the reason we can take a gamble and risk ad spend on Client Ascension is because a lot of our customers, their LTV is, is 20,000 or more. So if you're risking a couple thousand dollars to get a client that's going to be worth 20 grand, like you're going to do it all day long. But how many people in the audience can say that every client they work with is a $20,000 client?

There's also, I was, I've been telling this to People on, on my calls as well. But people also get stuck at like, normally it'll happen at like 20, 20 to 30 is they can't get past that if they're charging performance basis or a growth partner esque type thing. That kind of, that, that, that caps at 50k a month. One, it'll cap at 50k month. Two, you will be completely miserable. Two, you will never get past anywhere from 50 to 100 unless you have a as competent as you replication of yourself. So like that business model can only run.

Yeah.

With as many people as, as skilled as you are. And each one is capable of like 50 to 100k a month and they're working 60 to 80 hours a week.

Dude.

That's all I was talking about with Knowledge X. We did that and then we had to tear it down. We literally tore down that offer. Remember we converted everyone to retainer and then from there is how we're able.

To scale to the same fucking thing with Matt Lucero. He was stuck at like 18 to 20 for a long time. I was like, dude, switch to retainer. He switched to a retainer literally in like 6 weeks. He was at 35k a month. I was like, yep, that's how it works. Like it's so, it's so much.

But you can only do that going back to your original point if you have hiring fulfillment and systems dialed. Because nobody's gonna pay you retainer consistently if they're not getting the results.

Yeah.

And you can't get results without a competent fulfillment team.

Yeah.

And you can't have a competent fulfillment team without a hiring process.

Yeah.

So what I was explaining to these guys as well today and let me know if you guys agree with me. But we're talking about. It started because Farouk was talking about like a, like a content repurposing offer. He was thinking about like taking people's stuff and turning it onto LinkedIn. I was like. So I was like, how much would you charge for that? And he's, he's like, I'm not really sure. And I was like, well, let me tell you what I think right now. But here's how my shit works. I send emails five times a week and I make YouTube videos. That's what I want to talk about. And that is exclusively the shit that I would want to have repurposed into LinkedIn with our carousels or whatever. And I go, I used a LinkedIn service before and it was like three grand a month. But it's like, but it's not like when you have something and you are charging $2,000 per month or more, you're aware of its existence.

Yep.

Like, like you, you're cognizant of that being an expense, getting an ROI. But if it's like 1500, it's a completely different realm.

Yeah.

It's just like, oh that. Yeah, we just have that. It starts to become like that. And I was like, and this is important because if you want a productized service, like, like what would a productized service be? Like, look at design agency.

Landing pages.

Yeah, landing pages. Content repurposing, video editing. Like it's a productized service. What I mean by productized services, it doesn't require you to have a ton of expertise. Like any fiverr retard can do it. Like you can, you can get someone from fiverr upwork and like they would just know how to do it. They could just, you could sop it and it would be very easy.

Yeah.

Someone can learn it and like, like 10 hours.

Basically you're saying fulfillment is not.

Yeah.

Fulfillment. Yes. Fulfillment is not a bottleneck. So what I was saying, I was like, do that charge 1,500amonth. I would buy it. Y and I'm like, and I know it's a good offer when I would buy it.

Yep.

So do that. I've told them this before too. I was like, you know, you have a good offer when people incline ascension would buy it. That's how you know which is a.

Huge value out of client ascension.

Yeah.

You can test your offer in front of 300 plus agency owners and know right away.

Yeah.

And you know, because people will specifically ask you to purchase it.

Yeah. Yeah.

Like it will go out of their way to purchase it. That's how you know it's a good offer. So I was, I was saying like sometimes people really actually are charging too much money.

Yeah.

Sometimes not all the time. Some people are charging like not enough. But I was like this whole concept of get paid $10,000 per client. I was like, that is so much miserable of. Miserable of an existence than having like. And people say, oh, you have a bunch of clients, a bunch of people to talk to. It's like, no, you just fulfilled the shit.

It's very straightforward and it's just. There's nothing.

You hire people to fulfill the shit and like that's what you do. And like they get their shit. Like what? So I personally like tell me what you would prefer. Because let's say, let's say we, we want a hundred thousand dollar a month. Business.

Right.

I have a LinkedIn repurposing agency and then there's another agency where it's like full on performance based LinkedIn content marketing. Like very, very like we're gonna like drive hella revenue. So they're, they're, they're doing outbound, I don't know, holding events and scripting webinars and, and making ads and the LinkedIn events and just, just fucking shit. Just, just a lot of. You know what I mean? And it's like too much fulfillment.

Yeah.

It's like 10k a month.

It all sounds great but like none of it.

Yeah.

It's really matter.

Yeah, it's like it's like 10k a month.

Right.

And then you have 1500amonth. I'm gonna go repurpose all of the shit you posted elsewhere and just turn into LinkedIn posts.

Yes.

It's easier to have 10 clients that all do the same shit versus one cl. 10 things.

Yeah. So it's like you want to make 100 grand a month with easy. You're gonna have 10 hyper logistically intense clients or like 80 clients who are the same over and over and over again. You just have like a, like a whole trello system army of VAs just fulfilling the. That's it.

Just screwing around in there.

Just scurrying the around it.

Not to mention.

And it's like with a ten thousand.

Dollar offer you like the founder is never going to be able to remove themselves from the sales process.

Yeah.

Ever, ever. Like it was so much of a pain in the. Like that bro.

It's the same process. Like if you look at an agency. Do people hate agencies? Like business owners do not prefer to hire agencies. The, the people that hire agencies are smaller businesses.

Yeah.

Because they don't know how to hire. That's literally it. That's what I've realized. And so if you look at the way people hire, I've been on the same track that you've been in. Like telling people how to position their offers is like position your agency service the same way you'd position if I were to hire this internally. Like if I hire someone internally, it's for a very specific role. Like I'm not saying hey do this, do this. Like do a hundred different things. Like I'm hiring an inbox manager to manage my inbox.

That's it.

And I'm paying 1500 bucks and I'm happy to pay them for three years, four years, five years, however long they're there to just do that one thing. Competently like I'd rather pay specific people to do specific tasks rather than like one person to go out and do a bunch of random things. Cause it never works out, dude.

You know what else?

It's not the name, any names. Like, but remember when we had an employee who was just tasked to do a bunch of different things and you realize they're not doing anything?

That's usually what happens. It's a manager's nightmare because like how do you effectively manage someone that doesn't have like a core set of responsibilities. KPIs and things to do. Like you can't. But like if an inbox manager, they show up and they do a checklist of five things every day and you know if they do those five things, it's worth how much you're paying that person. You're never going to like. I never complain about our team members and how much we pay them because it's very calculated. It's very specified.

Yeah.

Like I don't think I've. I've ever been upset with somebody who sold us some form of a. A productized service. Like it's because you know.

Exactly.

It's like a 1500-2000 and it's like deliverable based. This is, this is, this is what the it is. I, I like deliverable based. That is not tied to performance. It's so much, it's so much better. So much better to sell that. It's, it's, it's the best.

Cuz it's up to the business owners to perform with whatever resources and talent they have.

It's the equivalent of trying to sell a car versus selling the oil and the gasoline. Selling the gasoline is so much better of a business. Yeah, it's so much better selling the car, bro. That sucks. You gotta build the whole thing and, and then like oh, this tiny thing is wrong with the car. Like you sold me a lemons. You're stupid. But people get pissed off. It's like, no, I'll just sell the gas. I'm all right. Yeah. It's so much better.

Kind of the same as the same way we think about List Kit. We're just selling leads.

That quite literally is gas.

Yeah.

It could not be closer of an analogy.

Yeah.

Literally. It's exactly what you just said. We're selling leads that fit into a whole vehicle of shit.

Yeah.

But I love how you just hopped in and just started going bro.

Yeah.

What I was.

A lot of it just stems from what I was talking, what I talked about on a coaching call. Anyway, and someone asked me a question on the coaching call and he goes, he goes, what's, like, what's the best way to come up with content? I'm like, well, let me put.

I know.

I was like, well, let me put it to you like this. So you guys are all aware of the, of, of the premise that you need to sell people specifically what they're asking for. You cannot create demand. You can only sell them what they already want. Everybody is aware of this? Yes. They're like, yes, Mike. Okay, so you putting a piece of content out is an offer. You're asking for their time so they have to pay in their time. So I was like, so does it not make sense to only make content based off of what people are specifically asking for? Because it will simply not consume anything else that isn't that?

Yeah.

So what do I mean by this? So I went to one of my YouTube videos, this was screen sharing with them. And I was like, let's look, let's look through the comments. And people are just asking questions about like, how do I do this? Or what do you think about this? Or what do you think about this? And I was like answering this question. I would make a video like this and I'd put all these topics in here and I go to the next one, do the same thing for this one, same thing for this one. And I was like, and now here's the thing. It doesn't have to be a question directed to you. It could be a question on somebody else's video. Just do. I'm like, that's what market research is. Yeah, that is what it is. I'm like, simply do that. And I'm like, and you're all inclined to send. You're on the private channels. You all go to the coaching call, get the questions. And I'm like, what occurs on these coaching calls? I'm like, you go, question, question, question, question. I'm like, oh, that's good fucking content. Is it? And then I was like, and I will further evidence this to you. But the fact that the I send to the email list is what I talk about on the previous week's coaching call. Because it is what you asked for.

Yeah.

That is why it performs so well. And then that written content becomes the YouTube videos. That's it, dude.

That's the reason why all the camera guys, like Cam, Scott, anybody, like their best performing content is almost always like, this is how you set it up. Because that's the number one question people ask, like, oh, this thing looks sick. But, like, how do I. How do I set all this up? Yeah, everything else people don't care about. Like, even though everything else is cool.

You care about it. But, like, that's not. It's not saying anything. Like, what you care about as a content creator is not what you should make on.

But, but, but.

Oh, here.

Sometimes.

Here comes tick tock.

Nope.

Sometimes.

No.

Sometimes women should.

No, no, no, no, no.

Stop.

No.

Pay your employees $3 an hour.

What I was gonna say is sometimes your highest level content that gets the least amount of engagement converts the most amount of sales.

Yeah. Yeah.

You need to make sure.

Yeah.

So even if you know that no one's talking about it, it'll still reach the people that are at a high enough level to appreciate it.

80, 20. That's what Dicky Bush said on our podcast. He was like, 80% of it should be focused on, like what you're doing specifically.

Yeah.

And 20, 20% should be the rest.

Also, using comments to make videos works, dude.

YouTube really is just good for getting new business.

It's also using comments to make videos works, dude.

YouTube really is just good for getting new business. It's like so substantially.

How many YouTube videos have you made this year?

Yeah, you've been posting, bro, like three.

Three?

Yeah, I think three this year.

No, but those numbers up, dude.

It's like people are emailing me all the time back on the list. They're like, dude, I've been binging your YouTube. Like, people always say that. Like, dude, I've been to like, all your videos. And I'm like, that's so wild. Like, I've watched like all of them the past, like 15 videos. And I'm like, that's so crazy.

So make more, bro.

I know. I am.

Luke.

Luke said the same thing in our podcast. So this will air probably three weeks.

After Luke, the Luke Alexander podcast.

But he was like, yeah, I've had 18 YouTube videos this month in January.

Damn.

Simply because he was like, like, tell everybody. Like, I'm not doing anything else. Like, this shit just works. Yeah, Every time it makes a YouTube video.

It does. Dude, you know what? Doing call what it is is. It's so. It's so dope. It's like passive income. It's so dopamine heavy. Because it's not in the beginning. It's so long to work. Like, you got to put like hella shit out. But then it starts to just move and you're like, bro, what the fuck? This keeps going. I'll look back on videos from like, eight months ago or, like, six months ago or something. And it's like, you can see, like, how many views in the past 48 hours. It's like this video that I made eight months ago has got 100 views in the past 48 hours.

This is actually something to be careful of, though, huh? Because when that starts to happen, I feel like that's, like, an easy excuse to be like, oh, I don't really need to make more content right now. You almost want to put the blindfold on.

The performance of each one improves incrementally.

With each new video, you're saying.

So it's. It's. It's cool because you'll see it. And you're like, well, how many views do I normally get on the first day? And it's. For me, now it's becoming about 2,000. But it used to be like, a thousand.

Yeah.

All right, you're at 16.4k subs. What's the goal this year?

Yeah, dude, I'm getting. I'm getting, like, 50 subs a day right now. Something like that, which is, like, a lot of people. And now imagine, like, one year from now that could conceivably be, like, literally just getting 200, 300 new subs a day. Yeah, like, that's a lot, bro. And. And so I, I. This goes to Twitter. So I made the Cold Email Wizard Account early 2020.

So I was thinking about. Sorry to. Sorry to cut you off. If Your name on YouTube was Daniel Fazio, then just in parentheses, Cold Email Wizard. If it was performed better, if more people would find you there, maybe.

There. There was never. So I have 136,000 followers on cold Email wizard account. I've had it since 2020. And I. I always like to look and see how many followers, man, you go on Social Blade. You can see. And I used to check all the time, and I was, like, going hard on Twitter, and it never really exceeded, like, 200 a day. Like, it always hang between, like, 500 and 200 a day. New followers.

Wait, 500 to 250.

50 to 2. 50 to 2. In my bad. 50 to 200 a day. And that's pretty.

That's still fire.

Yeah, no, it's. It's pretty good, but it's like 50 a day.

Four years.

Yeah.

For four years.

Yeah.

Like, when did I made my YouTube? A year and a half ago. So I'm sitting here and it's like, dude, I'm not even half into the time.

Yeah.

That I've had cold emo Wizard.

Yeah.

And YouTube accelerates over time, like passively. Yeah, look, if you want Twitter to keep working, like you have to be actively tweeting. But you, you YouTube, like I cannot post for a month and I'm still fucking getting 50 subs a day. Look, it's like, it's so strange. So I'm sitting here and I was like, dude, at a certain point this will get so ridiculous. Like just so stupidly massive amounts of traffic. It's like really just, just. You might just have like half a million. Like dude, it might legit you. That is enough traffic to just like say you just had some course or some like I don't know even client sentient. Although that, that could quite literally probably like 500000 subs. Like literally just make 500k a month doing like zero ad spend. Like just, just rare. Just YouTube.

Yeah.

I'm like, damn, that's so wild. It's so crazy.

Yeah.

YouTube is a unicorn of a platform for info marketers and course sellers and agency owners. That's. That's for sure.

What also is. Which is it's so crazy that not, not more people do this. It's just an email list, bro.

Yeah.

Like if Taylor does this so well.

Yeah, no, Taylor sends I think seven to nine emails. No, not a day.

No, bro, I get so many emails from Taylor every day. Maybe because of the chamber.

I get about. I get about one a day, dude. On weekends too. So I think it's anywhere between seven to 10 a week. I sent five, but I have been resending to unopens.

Yeah.

Unconvert kit.

Right. You could do that.

Yes.

So is there a way to automate it so it automatically sends it unopened? Why don't they have that feature request?

Don't.

Don't we know the guy on Twitter?

Yeah, Nathan Barry.

That would be.

I'm.

You go back and look at like the best performing old newsletter emails.

Yeah, I scroll. I scroll through them all the time.

I'm saying, do you. Do you repurpose them ever or not? Not really.

Yeah, I'll take. I. I'll take a concept from one of them and just explain it differently. Yeah, yeah, you just repeat yourself. There's only so much to talk about. You just say it in a different way. That's all. That's all of content marketing.

Have you been using any AI?

How many times have. Have you. Here's. Here's my loom strategy for cold emails. Oh, a hundred times.

It works every time.

It works every time.

If I have a thread over 6 months old. I'll just copy and paste it.

Yeah.

I just tweeted, can we get a feature to auto send to unopened recipients after a certain time frame? That'd be far because you have to go in and do it, which is like. It's a couple of clicks, but it'd be nice if you could just have it done automatically.

Be nice. Yeah.

But we have. I always delete cold subscribers. Like, they haven't opened an email in the past three months. Delete. So I think right now we have 14,000 people in there.

And that's a clean list. We're deleting.

Yes.

On, like, cold prospects, unsubscribes, bounce blocked, all that.

Yeah. So, but we. We very consistently get between a 40.

And 50% open rate on 14, 000 people.

Yeah.

So 7, 000 people reading emails every day.

Yeah.

Like there. I think there's probably about 7, 000 people who consistently open and read the email.

That's crazy.

Which is about so many people. And I'm sitting here, I'm thinking, I was like, this list will be like a hundred thousand at some point, and it will be like 50,000 people reading my every day. I'm like, that's so many people. And then you look at. And then you look at. Let's say you've been in business for, like, 10 years and you've been spending money on ads this whole time. He's like, dude, how many emails do you think Tai Lopez has?

Oh, I would say, like, half a million.

He said this. I think he said this on the podcast. He's. He's. Even when he went on his social media hiatus, he was still sending to the list all the time.

He sends a lot of emails, too. I get so many emails from him.

Yeah, dude, it's. Could you just imagine, like, legit just having a million people on an email list? So you have, like, a 40 over there. Just 400,000 people reading you every day.

Matthew Larson.

Yeah, it's like, that is so. But no, like, off a personal brand. You know what I mean? Like, that is so much traffic for $0. Like, that's just, like, crazy. This is really. Just disgusting, dude.

It's like owning a massive apartment complex.

In terms of value, quite literally.

Yeah.

Like, that's how big of an asset it is.

I did these. I did. I did these calculations.

If you are 200 million, Trump has.

Yeah.

If you were. If you go hard on. On Twitter, like, real hard. I mean, you're. You're you're making, like, four or five threads a week. You're commenting on other people's stuff. You're commenting back to everyone who comments back to you. You do, like, four tweets. Five tweets a day. If you're going hard on Twitter, you should be able to make $5. 4 to $5 per month, per amount of followers you have. That was the number that I always tracked when I was pushing cold email mastery hard.

Twitter's not like it used to be, though.

I know it's not.

Twitter is so different now.

Yeah.

It might be lower now.

So different. Like, the accounts that grow are the ones that show up in the the for you page, essentially. And they're all. At least for me. Like.

Yeah, it's always controversial. Like, political shit. Like. Like, you don't get a lot of.

There's not a lot of business, like threads.

Yeah.

It's not. It's not rewarded anymore. So you don't. So people don't do it.

Yeah. Yeah.

I don't see threads ever. Like, we assume all the time.

Yeah.

And our threads do pretty decent, I think, because people are like, oh, this is.

You just have so many followers that people would just by happenstance see it.

Yeah, but it won't.

Like, Twitter's weird now.

Like, back in the day, it used to put, like, go like this on likes, but now it's like, literally like this. Like, I'll wake up overnight and go, oh, that actually got 100 likes. Had like, three.

It takes a long time.

Yeah, it gets likes over time.

I posted one today. Let me see where it's at.

A thread. Yeah, that was a good one, too.

Post live for about a day or.

Two now it's at 56 likes. 100 bookmarks, bro. I get double the amount of bookmarks every time.

What it used to be, retweets don't do anything.

Right. Like, back in the day, it would.

Live as long as people were engaging with it. That was it.

And then it die.

Yeah.

So, like, drop dead.

Like, a retweet would actually push it back up to. It's very chronological.

Yeah.

I like to retweet my own, like, five times.

Why do you think they changed that? Just, they wanted to be more like Tik Tok and just.

I think it just serves more.

It keeps people on there longer.

Yeah.

When there's.

You.

If you. If you exclusively show people the most popular on the entire platform at any given time, it will keep people on longer.

Yeah.

That's why you see, like, some.

The most Broadly appealing stuff.

Twitter's mostly world news.

Yeah, it's all world news. That's what.

And like, what's happening in pop culture, like Taylor Swift stuff, Super bowl, whatever.

The most broadly appealing content will keep a person on there the longest.

Yeah.

I mean, that's just true for any media platform of all time.

But that's why Twitter is great, because it wasn't like that before.

Yeah.

YouTube is not like that. YouTube will show you exactly the. Exactly similar as you've already been watching or you've been searching for.

That's true. That's true with anything. Tick Tock your Twitter. Tick Tock.

Tick Tock does it too.

Instagram reels.

I feel like YouTube. It's like you go to YouTube with the sentiment. It's like you're either you have a purpose for something or, like entertainment. You're not like scrolling YouTube.

Yeah.

You know, you're directly searching for something and it pops up.

Yeah.

Yeah.

You're entering YouTube with the. With the premise that I'm about to watch a video.

Tick Tock's turning into that, by the way.

Yeah.

Like, search terms like, how do I screw a light bulb? Tik Tok instead of YouTube.

There have been instances where I wanted a video fast and I used Tik Tok.

Yeah.

It's a thing, bro.

I have. I did. I didn't want like a 5 to 8 minute YouTube. I want to know this in 30 seconds. So I use Tik Tok.

I'll do that for like, Tik Tok.

Will like, automatically tag some of my videos with like a keyword search that. It pops up.

Yes, I know. We talk about the top.

I need to find it now.

Hold on.

Like, Gasparilla. Tampa is like one of them.

Christian, what are you on tick tock now?

59K59.

Yeah. Sheesh.

Yeah, I think we should make like a very broad appealing, like, start an agency course and get your first client.

Yeah.

100. Dude, that would rip for Tick Tock too.

Yeah, I. I think we should do that.

It would need to be super cheap.

Like $46. Like, cheap as.

Yeah, we need to be.

The problem with Tik Tok for cold email is, like, no one knows what cold email even is.

Yeah.

Goes back to creating tam.

Yeah.

That's the whole point is that's why you sell, like, the 40. Everybody knows what everyone.

Everyone knows what sales is. Like Jordan Belfort, whatever. Copywriting.

Yeah.

But like, you got to make the pop culture reference.

People will DM me and they'll be like, I don't even know what this is but it sounds cool. I'm like if we just had something that people knew, just tail off of.

Like Iman and Luke Belmar too. Cuz they're huge on TikTok bro.

For the agency course we should just like get four to five people that have a specific topic and have them make modules. Here's how to create tick tock content. Here's how to do email marketing.

That's exactly what half of it should be.

You choose the model you want to choose.

Half of it should be like getting like your first experience through like upwork or Fiverr because most people aren't competent.

Should be learning a skill to even sell.

That's what I'm saying. But that's something.

Oh yeah, we get. We could have. No, it's Johnson help us with it. Literally just, just follow around with some clients. Yeah.

The first modules should be learn a skill. Get a free client.

That's too much work bro. People are brain dead.

You have to learn a skill to sell a skill. What do you mean?

But it would literally be in the same thing. Like it'd be like here's how you.

No the teaching.

The way you learn a skill is by getting a free client.

The teaching of the skills were will.

By doing free work.

Yes.

But also like you want them to get a little bit of money.

Time to value has to be time to.

Or it's like so have someone like Matt Johnson go in there and be like hey get like start off with some low price jobs over here on upwork and like build this up and build up case studies and testimonials over time. And yeah, you can work with some people for free. Do some cold dms. It's, it's to the point where it's like you don't even want to tell them to cold email until they make like a thousand a month.

Yeah.

But I feel like the sentiment of like sign your first 2K retainer when you have no experience. Like you're not going to get results.

Be literally like okay here on Fiverr. Here on upwork is like the most requested job post in like this marketing, this sales. Like you just look at what people are already paying for. This person is paying 500 for video editing. This person is doing this, this person is doing that. It's like okay, literally just cut the person on price and then figure it out.

Right.

If we have an agency course where you can like choose your skill and learn like choose your path, like go through an academy. I do tick tocks all the time where I'm like, DM me the word X on Instagram. For more info, I'll just shoot him a link. Be like, Here you go, 49 bucks. People are gonna buy on a DM easily.

Yeah, they will.

I had someone buy the cold Email Mastery for. She's like, send me the link. I'm like, here you go. She's like, all right, I bought it. I mean, that's a rare case, but like 49 bucks.

Yeah, it'll be very broad. Like all eight. Like hell. We're gonna teach you this, this, this like hella different services.

And we should have like five concentrations.

Yeah, it's like choose your path and it's five different services or offers.

Yeah.

And then you saw them Cold Email Mastery. And then you saw. Dude, that would actually go crazy. And there's a discord. Like a discord or a slack to like community, like community building that I could sell over Tick tock. I promise you, as long as we.

Never ever, ever, ever, ever have to log into it.

Great.

No, I feel like.

School is probably the platform for something like that.

Yeah, it probably is.

Yeah.

It's just the cleanest because you have everything in one place. And then the DMS to set people into your higher ticket funnels is pretty straightforward.

Yeah, it'd probably be in school.

Because the problem. The thing I don't like about Discord is people go to Discord for so many different things. People go to school specifically for that course and maybe another similar course.

Yeah, Discord sucks, dude.

It should be 49amonth.

Could.

Yeah, I don't.

I don't think people would.

Yeah, they would.

Catch Syndicate, Bro, that went crazy.

Yeah, they did well.

But that was like a super active group too.

We would make it super active or fire with community building.

Yeah, I mean, I know, but I.

Want to pour all of our community building time into people.

I feel like if people paid 49amonth, they will be more likely to complete the course and take action than if they paid 49 one time.

No, there's something about it. I. I actually think it'd be better as a one time.

Yeah, I do too. Because then we just. Anybody who has half a brain who gets through it and gets their first client, you just need to have a really good essential system in the cold Email Mastery. This is how you pour gas in the fire with whatever skill I think.

Recurring will be gas, bro.

Dude, the guy's playing MRR theme song.

Mrr.

Mrr.

Right.

You hear that?

I just fall asleep right Now.

Or you can even do 19 bucks a month. 29 bucks a month, people.

Oppenheimer. Interstellar.

Oppenheimer, right? It is, yeah.

No, this is interstellar.

No way.

I think it's interstellar.

It's interstellar.

Yeah.

I'm gonna go watch that tonight.

What do you guys want to eat?

We're gonna do amso, but we have the call with Taylor. Yeah, we got in 10 minutes.

Oh, dude.

What's it like driving a G wagon?

How's that? It's pretty bad.

Let me draw a boat.

Have you not been in it?

No, I haven't.

Oh, I haven't.

I've seen it from. They don't let boards like me.

It's pretty cool.

I have not been in it. I gotta check it out after this. This is definitely interstellar, by the way.

Yeah, dude, how did I get that wrong?

I was going to say Oppenheimer had like a good embarrassing.

Oh, so far it was good. But I'm saying I listen to on.

YouTube, it wasn't Interstellar. Like interstellar is like the interstellar inception. Then Oppenheimer in terms of.

Do you listen to them?

Oh, you know, you know, you know, you know what we should do?

Not every minute, but like once a week.

Yeah.

Hans Zimmer, Respector.

Yeah, Respector.

Yeah.

The gladiator one is actually that agency course. Like starting agency course should be launched simultaneously at the same time. I make that series on YouTube.

Yeah.

Bro, I will literally drive so many people from Tick tock it would blow your dick off.

Yeah, that'd be.

Yeah, yeah, so we'll do that now. Let's make it a one time purchase.

Yeah, yeah.

One time is the.

I get, dude, I get like five or six people a day that DM me email on Instagram from the videos that are pinned on my profile.

Too narrow. You know, instead of like teaching Like Email 4 minutes ago, you just say the skill is you become a marketer. No, because that just covers everything.

You have to be like, learn, like learn a specialized marketing skill.

Yeah.

Cold email. So narrow.

No, we're saying we're choosing one of the five paths.

Yeah.

So you say become a marketer and that's one of the five paths. Here are the, Here are the different.

Ways you can choose your major. University. Just relate it to normies. Things that normie brains can comprehend.

I'm saying normie brains can comprehend marketing. They comprehend sales.

Become a marketer though. It's like, I don't know, choose your major. Then it's like this cool UI that's like, choose your path. Gryffindor bullshit. You know?

That'd be dope. All right, we're gonna wrap it. Cause we got a call with Taylor Welch's team mastermind, Cole. See what else we could be doing outside of what we talked about on this pod, but good stuff.

It was good, though.