EP17: Discussing $100k/Mo From Cold Email, Family Values & Wealth

We're live. Oh, we are live. Thanks for maybe a heads up next time. This is every. Every podcast. It's a. Oh, we're live. And we're just. We're not ready to be live.

But I'm ready. This is.

This is episode. What?

I'm not even talking.

Yeah, you're not. Definitely not ready to be live. Episode 16.

17, right?

Is it 17? Oh, Jordan was 15 and Miles was 16. This is 17, I think. I don't know, something like that. This is 17. Yeah. Yeah. And we're here in Tampa. We just drove from Miami. Trip is about four and a half hours. We cut it down to three something and I'm a sleepy bear today. We are. We're here with Mr. Andre Heichel Haikel.

Yeah, whatever. However.

Okay. All right. And you and I have a lot of history.

Yeah.

Romantic.

You don't go way back though. And we met in. Was it 2018? It was 2018. And you had a podcast.

Yeah.

So tell us about that.

Yeah, bro. So I was thinking on the way over here. So Nick and I met in 2018 in upstate New York, funny enough. So Nick was. You're from Syracuse. I'm from town, like an hour south. And we started a podcast. So Christian, who was my podcast co host at the time, we're on Instagram starting a podcast in school, trying to find entrepreneurs that we could, like, relate to that were in online business and just interested in entrepreneurship and doing cool things online. And you were running, I think, what was a business driven dream.

I was still drop shipping and I had started a couple Instagram accounts and that was the first one that had taken off.

Yeah.

And. And I kind of like showed it to you and I think I actually messaged you on Twitter first because I saw you guys on Instagram.

Yeah.

And then I messaged you on Twitter. I was like, I think these guys are local kinda. I'm gonna reach out to them, see if I just. I'm gonna network with them. Yeah.

Yeah. We had no idea what we were doing. Honestly, it's cool sitting here now, like on your podcast, like what, four years later? Because I'm pretty sure that was our first ever in person podcast. It never got released, sadly.

I think the files, the audio was super messed up.

Super up. Yeah, it was. It was bad. But we ended up sneaking into like my family company's headquarter office to do the podcast in, like a conference room. It's pretty badass.

Did you have a. Were you doing something online at the time or just podcasting?

No, I've always been interested in entrepreneurship because my dad was, like, an immigrant from Lebanon and dropped out of school and just went all in on entrepreneurship. So, like, I grew up around entrepreneurs, and so, like, I always wanted to be an entrepreneur, and I didn't have an idea to start an online business. So I said, I'm just gonna go and interview people that are already doing it through a podcast. And that was the idea for the podcast. And Nick reached out right away.

Was the podcast like an attempt to make money or was it an attempt to, like, grow a brand, or is it attempted to learn?

So I was in school at the time, and I was just not interested at all in what we were learning in school, like, university. And so the podcast, we literally called it Real Talk University. It was kind of like our grudge against college in a way. And the number one goal for Christian and I were just to learn about how are people having success outside of the classroom. And we were just curious at the time. And it kind of spiraled into, oh, shit, like, there's opportunities here for us to make money and learn marketing.

And this is like, Christian. The Christian.

Yeah, Burner bottle.

Burner bottle Christian Collecting jerseys.

Yeah. Yeah. So we met in the school. The way we met is crazy. So the first, like, one of the first, like, online business opportunities I was ever a part of was, like, forex trading. And we're in, like, yeah, it's crazy. So I used to post this, like, crazy.

Did you see one of the.

Yeah, I just got into, like, the, you know, the. The funnels that are out there. You know, I was. I didn't know better at the time, but anyways, I was posting on my Instagram story, trying to get other people interested, like, yo, you want to make money from your home? Like, just all you need is a phone in and a wi fi connection, right? And so Christian was. He found me through, like, a Facebook group of, like, Binghamton University upcoming students, and he swiped up. He's like, yeah, I want to make money from my phone. And so we ended up meeting at school in the first week when we got there, and that was really it. We started the podcast and just wanted to learn, like, what can we do? Like, how can we leverage our skill sets and our network?

And so. So now, fast forward four years. You have an online business you want to talk a little bit about. Just, like, you know, I saw the.

I saw the whole backstory.

Nothing crazy, but just, like, you know, kind of walk people through, like, what the kind of progression look like you know, you don't have to go into super detail, but, like, just so people have some context.

Yeah, bro. By the way, this is heavy.

Start working out. I got it.

This is heavy. But anyways. Yeah, so the story is like, we started the podcast, we got some really big name guests on, and it was really cool. Like, looking back at it, the way we got big name guests on the show is through cold email. So we'd go to Instagram and at the time, like, Instagram had a button on their profile that said send email or still there email. It's still there.

I. I got depends if you make it live on your account.

Yeah. So everyone had their emails on there. So Christian and I would just take the email and write them a little script. And the, the, the hack back then was sending the cold emails from our Edu email accounts because people are more empathetic to college students.

Yeah, that's so funny.

It was a hack. So, like, we were going back the other day and we had email conversations with guys like Brad Lee, people from Tony Robbins team, like some really big name entrepreneurs. We did an interview in Gary Vee's office in New York City, had a steak dinner with Rob Gronkowski, like, crazy experiences through cold email. And it just got to the point where we weren't making any money. And we just kept talking to people that were making money and we were like, we need to do something. And so we kind of looked at what skills have we developed so far, and it was just marketing, social media marketing and cold email. And we just kind of got into like, the agency rabbit hole from there.

Did you go to LinkedIn first? And I think I mentioned to you, dude, you got to check out this guy called Email wizard on.

Yeah.

Twitter, because I think it'd be like congruent with what you guys are doing with cold outreach or something.

Yeah. So I think. So we got started with like, online coaching programs through LinkedIn. We're helping knowledge experts or.

Yeah.

People that already had an existing brand on LinkedIn to monetize that audience through coaching programs.

So you were doing what I was doing on ig.

Exactly. And that's why we stayed connected. And you actually gave me the idea. I don't know if you remember this, but Nick and I played a lot of golf in Syracuse and we'd get a lot of ideas just from those. Those rounds. One of the ideas that was a big breakthrough was the performance offer where you charge a percentage of whatever revenue the program did. And so we ran with that and did really well. With it. And then going back to. You said, LinkedIn, right?

Yeah. So LinkedIn was your thing. And I said, dude, you got to get on Twitter. Like, I don't.

So we were playing an enjoy. It was like a course back in Binghamton, and we're golfing. I remember this. We were on, like, the ninth hole or something. You're like, yeah, you got to talk to this guy called Email wizard on Twitter. I'm like, who? The who Wizard? What? He's like, yeah, dude, he's doing. I think he was doing cold email for you at the time.

Very briefly. He didn't really have an agency. Like, yeah, he, like, scaled it down.

And yeah, he just. He's known for the. The actual, like, the info product. Right. So, yeah, you put me on him. I ended up buying his course like everyone else that was in 2019, end of 2019, I think. So, like three years ago or two years ago, maybe, went through his course. He came out with, like, this private program or private group. And I got in that and just started providing value, established a connection with him, and we ended up collabing on his second info product, which was called the Vault, which did, like, six figures.

And I think I want to stop you there. I think, like, for anyone listening, because we have a bunch of, like, young entrepreneurs, whatever, like, in the space. That's the really important point is, like, you were still, like, figuring out your kind of path. And then you figured it out, and you partnered with the person that you learned from because you brought value to the table. You didn't try to leech from the Constantly from, like, the. The network and stuff. You actually brought some value to the table that added things.

It's super interesting to think about that because that's.

Anyone could have done that.

Well, especially, like, I've leveraged that with a lot of my team now. Like, I have those people that now are a part of what I'm doing too. You know, they came in, they were part of the community, you know, whether they were a client or whatever. And now we work together in some capacity or they, you know, do stuff for one of the businesses. You know, it's just like, a really good route, actually, to just kind of do that.

And if you, like, if you got it and you put your head down and, like, work, like, people are willing to work with you. Yeah, we're willing to work with people that, like, have got it, and we're about to announce something soon kind of in regards to that. But, yeah, I just want to make.

That point and so now you guys. So you guys partnered up on the Vault and it did six figures in 30 days, which is gas. And so now you. And so where did it progress from there?

You had your agency at that time?

Yeah, so we were still running our agency. So that was like. The thing with Daniel is, is he was all about the info product world.

Did it change to Legion? Yeah, Get.

Yeah. So it. Well, so it was always lead gen, but it was mostly focused on LinkedIn at the time. And then we made the progression to just go all in on cold email and pivoting away from LinkedIn. But yeah, Daniel's always been big on the info products. We've always been big on the agency. And so we kind of just. We're planning actually another launch of an info product after the Vault because it did so well. And we're kind of like going back to our previous experiences with like coaching programs. And we're like, we should just go high ticket. Like, we're running an agency. You have the audience and the marketing experience to draw people to a funnel. Like, why should we mess around with these low ticket products when we could just do a high ticket program? And so that was the idea for Client Ascension, which was to show people how to start their own agencies and to teach them cold email as the source to get clients. And. And yeah, that was about a year. And a year ago. Around a year ago.

And now you guys are just crushing it. So we're here in Tampa for your guys's event.

Yeah.

How many people are coming?

Yeah. So the event's crazy, man. So even going back to the podcast, we were listening to clips like, this is something we've always wanted to do is there's a common theme with what I see everyone in our space wanting, which is to bring people together, which is what you guys do so well with your podcast. Like, you traveled to how many different cities to do episodes?

I mean, and it's just started kind of to do episodes.

Yeah. There's other benefits. Right? For sure. But like, that's cool, man. Like, you're bringing people together and you're like, you're building a community. Really. And so, yeah, this event is really like, we had a lot of success with Client Ascension so far this year. We've enrolled a lot of students, have had a lot of success stories. Right. Scott's back there. He's now working with us full time. And he got started in our program just a few months ago. And so we wanted to put on this event to just bring people together in real Life, because everything is. Is online and it's really. You don't like, you'll feel the energy. This week is very different than what you feel in say, like a zoom room or on a Twitter dm. And that's what really like drives us. And I think that for us is. Is the next tier. Right. We've done the. The six figure months with our coaching program. How can we make this even bigger and attract more people? And I think the event is like a legitimacy factor. Super.

This absolutely a legitimate legitimacy factor. It's. I'm really excited for it. I just can't wait.

It's super cool to see all the people from our space that are actually building things. And real businesses start to have their kind of moments where they exit, not exit the space, but they become bigger than the space itself. And it's all these guys that are older than us that we maybe look up to a little bit, like Becker and Hormozi and these other people that have done their things and had their events. They probably had those similar moments. So it's really cool to start to experience it for ourselves.

Yeah, dude. Yeah. I think the event thing is really interesting because we've been in, I mean, money Twitter.

Right.

We always talk about money Twitter. It's like a little pocket of Twitter. And we've bet. I mean, how long has money Twitter been around for? I mean, Logan's been there for. For quite. He's just struggling with a cigar over.

There, but I think he's good.

My shit's not even.

How long has it been around for? It's been around a while, I think, but there's always been these spaces of people just talking on the Internet. Like we mentioned a podcast or two ago, I think with Jordan, the YouTubers have their space. The Instagrammers are kind of just out there. The Twitter guys have their space. The Facebook guys have their space, for sure.

Yeah. With the group.

And I think these communities have always been there. But I do think as the Internet continues to mature, it's becoming more and more real where you start to meet people from the Internet that you kind of collab with and know. And everyone I've met is pretty. Pretty cool. Pretty cool in person, like, and just gets it. So how long has it been around? It's been around for a long time.

And so that's the thing. Right. So money Twitter has been around maybe for a couple of years. And like, I.

It's been around a long time.

A long time.

Because it started as basically like, when I think of Money Twitter. It's really the. The evolution of self improvement. Yeah, like self improvement. It's like the, the correlation of self improvement. Like the, the red pill like pickup artist guys. Like those guys really founded the space. Actually it's self improvement like pickup artists, red pill guys. And then what's the other one? Like right wing people. Because those people actually paved the way for it to start. Really. You know, guys like the, you know like the old pickup dudes.

Like Jason Capital is one of them. Or even further back.

No, no way further. It's like it actually started in like 24.

Definitely not Jason. Definitely not.

Just guys like Cernovich.

Yeah, okay.

Like danger in play guys be kinda. No, he's newer not to be. He blew up in like 2020.

Oh really?

Not Jupy. It's like Cernovich endanger and play. It was you know like the guys like rational.

Rational mail.

Yeah.

And all those kind of guys like the so suave forum people even take and then like the right wing kind of Internet too and they just conglomerated. And once those big guys started monetizing, that's what birth money Twitter I guess is like those that niche of people found Internet monetization and started leveraging it.

And the rest is fucking brought to Twitter. Yeah. So that, so that's my thing. Right. Is like money Twitter has been around for a long time. There's a lot of people involved and I still can't recall an event, like an in person event.

But this is, this is so much bigger than just money Twitter.

Like definitely, definitely.

I don't really sure, like money Twitter, whatever. But like I feel like you start to define it like that you kind of confine yourself to this box of the Internet and you don't want to. You don't want to do that. Cuz like you can find similar people on YouTube and Instagram and arguably even you know, Facebook and TikTok that are arguably potentially better customers and better connections in Twitter.

Yeah. And that's something I want to talk about tomorrow too. When we go on our panel is like, you know, all the guys that you have here, like they all do lead gen or email or like basically they find ways to make customers more sales. Right? Yeah. And I feel like, you know, I obviously have an Internet business focused on marketing, but like I don't. You wouldn't. That's not maybe what you first think of when you think of me or my brand and things like that. And I feel like all of these people too, not embracing themselves as just, you know, marketing or Internet business or whatever, their mechanism for bringing people more sales is like, that's how you win. That's because that's how you grow. That's how you reach a big audience. If you do, if you have, you know, three hobbies, like maybe you surf and you play tennis and you love to play chess. Right. Like there's so much, you can meet so many people and honestly, like create. You start operating in a category of one and people can't compete with you because people are going to like you for those things. And it's just so much extra like top of funnel traffic.

There's a great example of this I just vividly think of. There's this guy in Thailand, he talks about Thailand, talks about bjj, he talks about Internet money. That's all he talks about. He's got his three things, but no one else can compete with him because he's just so unique. He's just doing his thing in his corner. He's not big yet, think he will continue growing, but he has that uniqueness factor. And people know him for the money stuff, but they also known for the other stuff. They're like, wow, this guy's super dope.

He's him. He's not right. He does.

And I feel like a lot of people start to, they, they emulate others and they box themselves into this corner of I'm gonna grow followers based on I do lead gen or I do this certain thing and that's all they talk about and whatever. And at that point you're just like an infographic page to me.

Yeah. There's no unique, there's no personality to the brand, which is, is what I'm hearing.

Yeah.

Which is important. Yeah. And that's the cool thing. I mean, we're here last night, right? And it was kind of like an informal meetup before our event. We had maybe 30 or so guys out on the patio and I'm going up to everyone thanking them for coming and just learning about the different businesses they're running. And it's cool. Like it opened even my mindset to, to be like, like do it different. Right. Like there are so many different routes you can take that'll place you here and you'll end up here. And so like you said, you don't have to start a lead gen agency. You don't have to just confine yourself to marketing. Like do what is unique to you and double down on it.

It's super interesting because every person that we have on and we talk to about online business because we're all, like, online business space. We all had, like, a couple different things that we tried before we found, like, the one thing, you know, you had the pod, and then you had the LinkedIn stuff. And I know you had another business partner that ended up, like, leaving or something. And that was a whole other thing. And we can talk about that, too.

Yeah, I want to talk about a second. So, again, I was just kind of thinking about way back when Nick and I first got connected. So this is the thing, right? Like, we've all been in this space for a long time now, and I feel like just now a lot of us are coming up on, like, real success, real money, big numbers. Yeah, like, big numbers. But that's not, like, an overnight thing, right? I've known Nick for three or four years. You've been in the space long enough as well. And so, like, a big thing that I always talk to people about is like, the patience game of, like, your time will come, right? And so my journey, at least I had an agency going during COVID during the pandemic with an older business partner, and it just didn't end well. So we had gotten that up to some pretty decent numbers, like, better than we've ever had or personally, from my experience, ever seen. And that split, and that was really tough for me to, like, have the motivation to keep going. Cause I had built something up for so long, poured a lot into it, and it just kind of disappeared one day because of a business relationship. So I was struggling. I wasn't really sure what I wanted to do next. And so I hit up Nick. And Nick really helped me to change my mindset, right? He told me something, and I also.

Relayed this to you, and I forgot. I forgot telling you this.

I forgot this conversation. So Nick was just telling me, like, dude, I'm excited for you. And I'm like, dude, what do you. What? Like, this sucks. Like, this. I just got fucked. Like, I just lost my. The business I've been building for two years. He goes, dude, like, you have a clean slate. Like, you have an opportunity to build something, like, from scratch, day one. And those opportunities don't come often. So, like, as soon as I heard that, I'm like. Like, damn. Like, looking back to all the skills I've acquired through all the lessons and failures. Like, I have what it takes to go build something for myself, and that's what I did. And you recently went through something similar, and I reminded you of that.

And we're just having a conversation. I was telling you about It. You reminded me. I was like, that's a great reminder, and we're really taking advantage of it right now.

Yeah, definitely. And I think the message there is just don't be afraid to start from zero.

And especially when you have skills. And not like I was starting from zero or you were starting from zero, but we had those. We had those skills and just, like, put them into the new thing, and it just. It takes off because you know what you're doing kind of.

It's the. The skills is one thing. What I think is even more valuable is the connections in the community. Again. Like, I had built up so many connections in so many different spaces that I could reach out to for support and help and guidance. And I think that's what pushed me to where I'm at now is. Is always other people that have kind of directed me on my journey. Like, Nick, of course, is. Is a big part of. Part of that, and I'm sure we'll end up doing something together. We talked a little bit about it before the podcast.

It's very congruent. One thing on that is, you know, I think too, like, I always tell, like, clients, and I know you guys are super huge on, like, social proof, right? And like, I always think about it is once you get a certain result or you get someone else a certain result, like, that lives with you forever, no one can take it from you. You know, once I have a guy that I've helped lose 30 pounds, or a guy that I've helped get out of pain and dunk for the first time, or a guy that helped, you know, grow really fast and build an offer that does well and he makes a lot of money, like, you can't take that from us, you know, and that, to me is like, one of the. The biggest things. And I want to circle back, too.

Because at a certain point on that note, you've seen too much. You just know too much. And if you just put your mind on a new opportunity or whatever, it just works. It just happens. These matches suck, by the way. These matches suck.

They're not the best. They're not the best.

But I want to. I want to circle back because you mentioned, you know, talking to Nick, and I think it's, you know, we're here in your guys spot, right?

Yeah.

Where you guys come smoke cigars. And it's a dope. It's a really dope spot. You know, you got the stained glass windows and stuff. It feels holy in here. And. And even more so than that, like, you guys have your company in. In Tampa. And before Daniel moved up here, you know, he was kind of like, he was like in our little circle.

Yeah.

In Miami. Of like the guys that were just around a lot. And I think that, you know, as we talk about the event and you know, you guys talking back and forth like, man, that community that you build in the relationships. It's like we had a funny. Someone reposted a clip of, of us when Daniel was on the podcast. And it's like, you, you know, it's impossible. I said something like, it's impossible to lose.

You said, where can I talk to Daniel? Where can I talk to Nick? Besides these matches suck. Where can I talk to Daniel? Where can I talk to Nick? Where can I talk to all these guys besides here? Yeah, it's not really these networks, like.

In person, it's crazy to have that tight knit group around you that's just all the time focused on building and doing things and, and getting better at what they're doing. And it's just like such an asset, you know, because it's. When you have things like that happen, because they always happen. Everybody has bad weeks, bad months, whatever. But when you have the people around you who are just like in it, doing it, it's. It's really hard to.

It's hard to fuck up.

Really makes it hard if like we lost everything. You know, so many people where it's just like, dude, I need a sales job right now or whatever. Like, you lost everything. No investments, no business. You can't support yourself doing your sales job right now. You get it next day because people just know you and trust you because you just, you've built those connections. Yeah.

You can't lose at this point.

I got a question.

The connections.

I got a question for you is does it feel kind of surreal like we first met and I saw you when you were just starting and I already kind of gotten going to a degree. I was already like making things work at that point. But is it surreal to you to like, you started with the podcast and now three, four, four years later after we met, you're here on my podcast, just chatting, whatever, and you got a big business that's doing great.

Dude, it's very surreal. I mean, last night was big for me. That shit's about to catch on far. Last night was, was, was cool for me to see because we had so many people here and it was. Yeah, I was just kind of reflecting, especially thinking of this morning, coming on this podcast, just knowing Nick for how long I've known him. It's really cool, man. Like, we did the podcast four years ago, like you said, and the journey's been pretty crazy since then. Like, a lot of failures, a lot of ups, a lot of learnings, met a lot of people, lost a lot of friends. Like, it's been a lot, but, like, it's all been really worth.

It.

Is really cool to think about. But again, like, if I were to go back and attribute, like, why I'm sitting here today, it's because of the skills I've built and the people I've met.

And you just didn't stop.

And I didn't stop. Yeah. There was not. Like I was thinking, bro, like, I didn't give myself a break even after that first business kind of collapsed. Like, there was not a pause. I just kept going. It's the consistency of it all as well. Showing up every day.

What was it like growing up in New York for you and being in an even smaller town that I was than I was in.

So, I mean, I loved it. I thought I had, you know, the best childhood growing up because. And for me it was. It's a family thing. So I'm one of eight, second oldest too, so I have bbt. BB ting. Yeah. So I'm Lebanese, so whatever. But yeah, I'm one of eight and my mom is one of eight. My dad comes from a big family, so we have a big family. And so most of my, you know, childhood growing up was just surrounded by family constantly. And like I said in the beginning, like, my dad was an entrepreneur. My grandpa, my uncle, my aunt, they're all entrepreneurs, really successful. So it was, like, cool to grow up in that environment where I could just learn. Like, people grow up and their parents expect them to go to college and get a job. Like, it's almost like my parents wanted me to go and pursue entrepreneurship, which was cool. And like, I appreciate that so much because.

What did your dad do?

My dad does real estate. So my dad moved here from Lebanon because of the war when he was like 13 and got into, like, the restaurant business, opened a restaurant here and then and got into real estate, which is pretty cool. And that's what he's been doing his whole life. And. And I've always looked up to that. He's like the hardest worker I know, but at the same time, he has the most freedom out of any of my other friends dads that I grew up with. Right. Like one day he told me, like, I asked him, like, because this was when I was younger, like, what do you do for work? Because I just didn't really understand it. And he just made a joke. He goes, I only work one day, one day of the month. And I'm like, okay, to do what? He said to go collect checks. I'm like, go to collect rent. And that always stuck with me. I thought that was like, really cool and badass. But I also saw him show up every day and. And go and work.

That's one of the, you know, like, Nick and I have talked on the pot a lot about, like, the way the world is and where it's going. And, you know, I think that emphasis on, you know, family and building within the family is. Is such a dope thing. And super happy that you got to have that experience because I think, like, that's what I mean. Nick and I both came.

I'm super oriented that way.

Great families. But it's just dope to like, bring in that, like, entrepreneurship piece and just like want to build that, that sort of culture, I guess, within our families long term and build that stuff out. One question that I want to kind of segue and ask you too, because a lot of people probably think of maybe you or at least that's like the thing that comes to mind is, you know, building a successful agency or lead gen or cold email or marketing, really. But when I think of you, I think of like the operator, right? Because that's like kind of just from what I've heard and seen and talking with you guys, I want to talk a little bit about that because that is the. It's not sexy, right? It's not sexy at all. It's. You know, everybody loves the flair and the marketing and this and that, whatever, but that's really like.

And you clearly enjoy it. That's.

That's what get.

Shit.

You can't build a business without a really good operator. And so I would love to hear your thoughts on like, that and how that developed and. Yeah, I don't know, bro.

It sounds. It'll sound stupid. And I've said this enough times to know it still sounds stupid. But like, growing up, I used to love, like building Legos and shit like that, right?

And talk about this last episode. Miles was a LEGO fiend since he was 12. I used to love Legos to grow.

And think about, like, when you build a Lego, right? What is the manual? It's an sop, right? It's an sop. And so like, that stuck with me. And I kind of think of business the same way as that. It was like, you're building a manual on how this shit is supposed to run so that anyone, any consumer that steps in or employee or partner or client, they know exactly what's going to happen page by page with visualization.

I would love to ask you like, so what does that look like day to day being kind of the lead operator of a, you know, multi. Six figure a month, seven figure business?

Yeah, yeah.

Like what does that look, what is your day to day as, you know, a really like great operator. What does that look like?

It's so like, because I think it's.

A reality check that a lot of, you know, we probably have a relatively younger, a lot of entrepreneurially minded.

Everyone thinks it's all fun and games.

Yeah.

It's, it's not all, it's not all club nights and cigars. No.

A lot of Google sheets and Google Docs. Yeah.

I'd love to hear your day to day like as, as a really strong operator.

Yeah. So like everyone always notices this when they hang out with like our full group like Daniel and Dan and Christian. Like I'm more of the one to like kind of lay back and sit back. And you, I, I see that with you as well. Like we're not always trying to go out and, and we have a good time. We, we, we have our fun. But I'm, you know, I'm always focused. I always have like that, that light switched on and like there's always a thought. But yeah, as an operator there's not a, there's not a lot of people out there that, that talk about this or do this, but it's like solving a puzzle. Like building a business is. If you want to build a business that gives you like that freedom lifestyle, you have to build it as a machine or as a system that can work without you being there. And that's like the number one mountain that people have to get over, especially in our space. They're all glorified freelancers. Like you've heard that term before. Right. And it's because they don' what a business really is. The definition of a business, it's just a set of processes that work.

And a lot of people are in unscalable models too. I'll say that.

Unscalable models. And so being an operator, to be honest, it's being really structured and disciplined. I think those are like the two most important things or quality traits that I have that allow me to operate effectively. But it's also a lot of trial and error. Right. Like you have to test things and See how they play out and then learn from those and make adjustments. And the other thing too is it's never ending. Like, you know, I was talking to Scott the other day and he's bringing on a hire for his business. And like, they're. You're making sops, and so many of you have gone through this. Like, oh, I'm. I'm trying to hire someone. I got to make an sop. Like, how many people have made an SOP that like, the next week it changes, right? The process changes.

Oh my God, it sucks.

I had a tweet about this, like maybe two nights ago. I said, every task you complete spawns 10 more, bro. And it's. Yes, it's crazy true.

So you have to keep up with that. And if, if your process doesn't change often enough, that's a red flag. That's actually something you should look at because you should always be evolving. Like a business constantly needs to be changing and innovating. That's how you survive, especially in a competitive marketplace. So that's like my role, like, that's how I see my role as an operator is to continue to look at processes and find ways to do them differently or to innovate upon them. And the other thing that I'm getting into more now than before is finding people to play the different roles. I used to be like, I'm going to build a machine, I'm going to use zapier, I'm going to use automations. And it's. I could do this all myself. But now it's gotten to the point where like, you're saying like six, seven figures and it requires more people. So finding the right kind of people to fit into the different roles is what I'm into now.

Yeah, that's. I've. Because I'm like, you know, I would. You're probably, I think you and Daniel probably operate very similar to, similarly to how Nick and I kind of operate. Like, yeah, you know, Daniel and I kind of just roll into the high tilt, weaponized autism and just like, just like ideas flying, you know. And you and Nick are like, very similar in the sense that you're super just like on top of things like discipline, organization, all that kind of stuff. And it's been the biggest thing that I've probably learned this year is realizing like, holy, like, I can't do it all myself. I'm gonna go insane and finding those people and like figuring out, oh, wow, like, if I can just empower 10 people to make a ton of money within My company, like, I'm gonna do so much better. And it's. Did you real. Like, for me, it was kind of an ego thing too. Like, I had to realize, like, damn, like, I'm really not that good and other people can do this just as well as I can. It's been easily the biggest lesson I've learned this year, probably.

Yeah. It's so huge. Like, it's. It's really like an ego thing. Right. You come to the realization that not only I can't do all this on my own, but also, like, I don't need to. And I feel like that's like, a really liberating realization.

Well, one of the things on that note, and I jumped in, so maybe. Maybe I'm covering a point again. But there's. There's something very interesting in regards to, like, I always wanted to do everything myself, and that was a problem with our last business because my business partner, very skilled, but he wanted to. He really liked to have the control of the operations. Right. And we weren't able to scale. And it was that realization of, I can do everything, like, really, really, really good. Probably, like, because I've done it for so long. Almost like world class, right?

Yeah.

I can't do them all at the same time.

World class.

If I try to do them all at the same time. World class. They're all mediocre. Yeah.

Yeah.

I just need to focus on my one thing.

That's something I've been thinking about a lot. Like, I had an epiphany last week. Like, I was just like, dude, all I need to be doing is getting on. Getting on calls and building out that call structure in a leveraged way. And I need to be writing and recording videos, and that's it. That's all that I need to be doing within my. The couple businesses that I own. Like, that's what I need to be doing. It's just that. Like, quite literally just that. And there's always bullshit that pops up and you need to address it. But, like, if I do build it out the right way, that's the leverage, you know?

Yeah, dude, it's. It's so. It's so important. Like, this conversation right here is huge because so many people feel like they need to be doing everything. And also one thing that doesn't get talked about enough, that I love that you said, like, you're world class at whatever task.

If I could just send cold emails. Dude, I don't. Whatever. Like, I've sent cold emails before. I know how to do It. If that was my sole task, I'd.

Be world class at it.

Yeah, but sending cold emails and writing Twitter threads and recording video and making sure zapier automations are set up and all this other stuff, that needs to be balanced. I can't. I can't do them all to the highest degree.

No, no shit. Like, nobody can. And you shouldn't be expected to. But what's really important about what you're saying that I really want people to understand is, like, because you have that ability and that innate knowledge of how each part of your business works, you can go and find someone to step in and do it at a high level, because you actually know what high level is.

Yes.

And so what the biggest mistake I see people do coming into the space is like, I want to start an agency and I want to outsource everything. Like, I don't have to read off any without learning. And yeah, they don't even know what it is they're hiring for. So how can you measure if somebody's doing a good job or even getting the job done if you don't know what the job is in itself? Yeah. And so I always push, like, what I tell my students in client ascension because I do like the operations coaching, and they're like, oh, when should I hire? How do I hire? I say, you need to do this process yourself. Learn it, like, stay disciplined. And it's. It's the hustle culture, right? Like, hustle on this in the beginning so that you can make a good hire. And. And what I always say is, do it until it breaks or do it until you see the quality really drop when things start to become.

Then you hire.

You don't have trigger. That's your trigger.

Which I, to be honest, like, I hate the. The hustle culture a lot. And it's something like I had. I have young guys that'll reach out and they'll be like, hey, man, I'm in school. Like, what do you think? And I'm like, dude, you should try to get, like, I'm going to college. I'm doing this for this reason. So I know I want to go, but, like, I also don't really care. Like, what should I do? I'm like, dude, you should try to get the best grades you can for the lowest hours worked. Facts, like, that's your. And that's how I think about my life. Like, I don't want to work the most. That sounds awful. I want to flynure and ride my bike.

It's like the 80 20, right. You want to get like 80, 90% of the way there's. While doing that, 10 to 20% of the work that's needed. You don't need the extra 10, 5 to 10.

I even like, I like the 80. 20 of the 80, 24% of the work that gets 96 of the results. Leverage. They won't teach you that in word.

And.

Sorry, they won't.

But yeah, like, this is a really cool.

And they teach you to be a good worker.

A good worker that can work at a company like what you're building. Right?

Exactly.

But it's. It's really cool because not enough people. So as an operator. Right. There's not a lot of operators in the space. It's a lot of marketers and visionaries. And so for me, like, the way I see from my perspective is not enough people have this conversation of, like, one, you don't need to do everything, and two, you shouldn't. And to. To make effective hires and effectively scale a business, you should at least go in.

Got to do the boring stuff.

You got to do the boring work.

So do you do any marketing?

So, yeah, I. I love marketing, dude. It's like a video game to me, right? Like, it's literally straight up a video game. Like, cold email is a video game. Like, it is like, that's my version of a video game. So I do marketing, right? You see me on Twitter, I'm growing my Twitter.

Just bring the mic up a little bit so we get the audience.

So I'm. I'm growing my brand on Twitter. I'm making content. I'm working a lot with. I mean, Christian really is the machine behind all of that. Christ, our creative director, and he does all of the copywriting.

Such a good girl.

Such a good girl. Yeah, she's great. Such a good girl. But yeah, like, I. I still love marketing because. Because that's how I got my start. And I still can turn that switch in my brain and think, you know, like, marketing, I. I think I. Like you said you're really good at cold email. You just don't want to do that or you don't have the time to do it. That's the way I think about marketing. And that's why I partner with Daniel. Like, Daniel is the marketing guy.

Yeah.

So I don't have to be. And he's way better at that than I am. And he has all the time to do that. So I have all the time.

It's interesting because we do the operations and stuff a little bit different. And the way we had it set up was like, I'm doing core operations and Logan is doing more, like, the creative stuff. And we're kind of. As things progress with launch socials and our coaching business, our consulting, we're kind of changing it towards. I. I'm very strong on the quantitative side. So the quantitative side of the marketing as well as the quantitative side of the operations. And Logan's really good at the qualitative side of the operations and the qualitative side of the marketing, the more creative side of each of those, I think that balance, you know, everyone's business kind of works out a little bit differently. Maybe you're more operations than marketing. I love marketing. I think marketing is great. Like, I love looking at the numbers behind marketing. But the qualitative side of it, like, sometimes I could. I could care less. Like, let me just give me the result, dude. Like, that's how I think sometimes.

See, that's.

And I like. I like making art.

And then it balances really good.

That with Jordan, it's like, yeah, I just want to do, like, create things.

Numbers don't exit.

Like, if it was just Logan, Logan, we just post a thread and we wouldn't track anything, or we would just post a thing and no emails would be collected or whatever. And if it was just me, I'm just posting it to get the sale. And the balance works out really, really good.

Super interesting dynamic.

And I think that's why it works, right? Like, the. The reason it works for me is because of the team I've built or I've, you know, entitled myself to, essentially. Like, I'm the operations guy. Christian is the creative and the marketing guy. Dan is the sales guy. And like, any business needs those three things that you need a guy for those three things, right? You guys rolled up here today with. With your sales guy and your video guy and your content guy. Like, you have that, and I think that's why you are having success and you're not trying to own all those business. All those parts of the business.

There's no way. There's no way I'm setting up a camera for this.

Like, dude, like.

Like, I know how to set up the camera. It's just like. It's just a whole nother headache and extra.

It's like.

And I can't set it up. I can't set it up.

Great.

Like I said, baseline. Like, good. And that's about it.

And that's what you want in business. You want people to come in and you want them to own that part of the business and be great at it instead of you just doing it because you know how to do it and can get the job done. Like you want people to excel at each little aspect of the business that you're working on. And I think that's what takes you from six or seven figures to eight figures. Right. It's not the, the just getting it done.

One thing I really love about you too is like, you know, the, like there's nothing, there's absolutely. I mean like a coaching or consulting model is my opinion the best model or very up there. Right.

Just in terms of super scalable compared.

To an agency, what you can do. And just like, you know, software, you gotta, if you're gonna make software, like you really have to write good code and most people don't. It's just like a bunch of rehashed bullshit, you know, data collection kind of stuff. And one thing I love about you is that you actually are doing this stuff. Like there's so many people though, that get, that want to get into that kind of stuff and they're not doing what, what they like talk about. Like, someone asked me yesterday, I did a Q and A on Twitter and he's like, what's the hardest part of running a coaching business? And I'm like, I mean, dude, like the hardest part is probably getting people to just use what you have in front of them. But I was also like, the only way you can know if they're using what they have in front of them is if you're doing it and you're doing it like you.

What?

What'? Guys, your agency is doing great, right?

Like, yeah.

You guys are still running it full tilt and growing it.

Yeah. So our agency, we had our first six figure month, which was cool. That was, you know, the goal for us. Appreciate it. And, and yeah, like, that's, that's exactly why Client Ascension works. That's exactly why a coaching program works is because we're actively doing it. Right. So, for example, I'm the operations coach at Client Ascension. All of these guys are building an agency. So am I. So when I show up to the call every week and I'm hearing from these guys, the different things are going through with their agency, I'm also going through those things and so I can speak to them. I'm not just, you know, mindset like, you know, things that don't really matter. It's in the trenches, right? I'm in the trenches.

I see that so often. Like, we'll have like competitors or whatever. Not that we really have competitors, but not yet. I see people and they, they say, I want to do coaching for this certain thing. I'm like, okay, like, what's your experience with that? Oh, like I've never really done it, like did this or that, but not this specifically. I'm like, dude, like, how do you know how to get these people results? Like, how do you know that's gonna work?

Like, well, I just.

Lying to your customers at that point.

I can't imagine because like I have my, you know, in terms of opportunities, like if I was just weighing opportunities, I would just go all in online socials. I wouldn't do anything else by my fitness company still, right? And it's like, so I get on with these people and I intimately understand every single piece of it because I'm doing it every day. Like, I'm acquiring customers for my fitness company. I'm helping them get results. I know how to structure things. And it's just, I don't think that's, it's just like kind of swept under the roof.

It's not talked about enough. Because everyone, not everyone, but a lot of people, the guru types, they sell people on certain models. Oh, you're going to be a lead gen agency or oh, you're going to be a coaching business. This is the best business to get into. People like, oh, okay, like I'll do that. But they don't have any skills first or interests or hobbies that they know everything about. So I think the first thing is like, know everything about. And I made a whole YouTube video on this. Know everything about one thing, identify what the problems are with that thing and then pick one of the models that's like out there to solve that problem. So if agency is the best way to solve it, you start an agency. If coaching is the best way to solve that problem for that customer, you start a coaching business. If E com selling an E comm product is the best way to solve that problem for your customer, you start an E Comm business. So everyone's like, oh, I'm going to start an E Comm business. Well, what problem are you going to solve? Oh, I don't know. Well, it's like pick something first. Like know what you're talking about first.

Yeah.

Becomes easy.

The coaching. The coaching model is really interesting because if you look at really any successful coaching program and there are programs that will have success in the beginning and then you really start to see like this program isn't resulting in student success, but the ones that do stick around are guys like yourself, like Nick, right. Four years ago we were, we were on a podcast and he was running a drop shipping business and he was getting into growing Instagram pages. So he's qualified to now show people how to do that because he has the track record. And not only that, he's still, you're still doing it, right? You're posting on YouTube, you're posting on Twitter, you're posting on Instagram. And so you could actually speak to that effectively. And, and that's like the core thing with a coaching business. Like don't start a coaching business. Like start a business so that you can coach people on that business model that you're building.

Yeah, and it's, it's, it's really interesting too because just like you know your story and our stories and really everybody we talk to, it's like you start with the, like people want to find the definitive answer that you're going to stick with. Like everybody wants to get to that place, right, that wants to build a, they want to have the thing that they can hang their hat on and, and enjoy building. And it's like, you know, they, you never see like the right path in the forest until you've kind of walked aimlessly for like about a mile. Like you don't see the clean fork in the road, step one. It's not like this little nature trail. Like you have to go and walk and climb through thorns and many times.

You'Ll take one, take one path, be successful, take another path, be successful. And then you see your big one.

Yeah, well, that's how it all accumulates and compounds like what my, I, you know, dropped out and I had my first Instagram fitness page and was selling programs there. And then I was, you know, doing in personal training and running group classes at a gym for someone else. And then I was, I started selling some of my own marketing services done for you, for other people. Then I left that and became COO of an agency and saw the whole like kind of back end and then, you know, I leave that and then now I start the info product because I've been in the fitness space actually training people for three years and been an athlete and working out my whole life.

And then you go high ticket and.

Then I start selling for people like as a service basically and building that out and then it's just like the natural, there has to be that progression.

I think the fitness one is a really good example because you had, you had the in person stuff. You're going door to Door, whatever, doing that. And then after, after the marketing stuff, right?

He loved the door to door. You love talking about that.

But after the marketing stuff and working as a COO at that agency, you started your own fitness thing and you were doing online info products and then it went high ticket and then you and I talked. I'm like, dude, do group, it's more scalable then you do group and it just scales way higher. And you kindly kind of like found the model, but it took two years. Three years.

Three years.

Find that perfect model that actually scales.

Yeah, because you evolved. And I think people are so afraid to change what they're doing. And what I'm hearing from Logan is along the way you picked up skills on like you said coo, you picked up operation skills, you did high ticket sales, so you picked up sales skills, you did social media, so you know how to do marketing. Right. And then you're also building your brand around fitness. So like you have all these different skill sets and assets that you can now push into this one venture that brings them all together and capitalizes on all that accumulated knowledge that you can't just acquire like after a short amount of time, dude.

And I feel like too in the entrepreneur space and the Internet business, like it's so heavily touted that you should have your own company and start your own company. And I believe in that wholeheartedly. I think no matter what you're doing and you should chase equity, you should always pursue equity. No matter. Even if you're going to work a job for the rest of your life, you should be working so you have equity from that company if you're going to work a job for the rest of your life. Right. And that's, there's nothing wrong with that. Pursuing corporate equity, like, dude, you can make fucking bank. You know, a lot of those guys make way more money than the entrepreneurs.

I think also important is profit share to having some kind of share of the profits because you can have equity without that profit.

Yeah, that's fair. I kind of think of them the same thing to a degree, but yes, absolutely. But I think that it's, it's not talked about enough that you know, working for people if you want to be an entrepreneur. Dude, I worked for two guys that I learned so much from. Then they're both, you know, really, really successful entrepreneurs, multi seven figure guys. And like I think you, you know, you don't, you don't get better, you almost see better and then acclimate to it, you know, And I think that it's it's really under underrated too. Like if you want to go build a business, you should probably go work for someone that's building that business for six months because now you can actually hang your hat on the fact that.

You can do it and you saw someone do it.

So like I saw a Cole Gordon clip of him talking about his time with Taylor Welch. Yeah. He's like, someone asked him how did you scale so fast and why did everybody else not scale so fast? And he's like, dude, I saw us go from 300k a month to 1.5amonth in a 12 month period. Like I was a part of it. I saw everything.

You just start a traffic and funnels or a gym launch or a cardo and enterprise. You don't just start. That knowledge has to accumulate over time.

Yeah. So one, one story I like to tell because again like the I go back to when I first got into entrepreneurship and one of the things that almost had me drop out of it was seeing other people succeed and asking myself like, why am I not there yet? Like why am I not doing what they're doing? And I thought it was something wrong with me, but I just didn't see the full story. So for me, the way I actually got started in the agency space going way back was when I first got to school. I went and worked for a local agency. Funny enough, they did cold calling, right. It was like a cold calling agency. And so essentially it's a lead gen agency right at its core. And when I started I was I think employee number four or five. And when I left a year later, they were nearing 100 employees. So that experience to watch a lead gen agency, even though it was cold calling, no different than cold email or LinkedIn, I was able to watch every single day how they built this thing from scratch. And I still recall experiences from that, from, from being at that agency even though it was only like 10 hours a week. Like just recently for our agency, we, we had to bring in an operations manager, right. And I remember when the agency I worked with brought in an operations manager and, and I recalled on that experience which I think increased the, the likelihood of success of me bringing in an operations manager and knowing how to handle that situation in. And that was by working for an agency for what, dollars an hour? Like that.

That's where I like me with the agency experience and seen inside so many people's businesses, just consulting, sometimes consulting calls, just seeing what people are doing wrong. I'm like, dude, I've seen this before, like fix this and it just gets fixed. Right. Or inside of anyone's business that was coaching business, helping them with their personal brands and whatnot. I can take those experiences now. I just know what works and what doesn't work because I saw it too many times.

Yeah, you just gotta, you just gotta have the patience. So one of the other questions I always had early on was like, I understand, like you have to be patient, but like at the same time it's almost like an excuse to be lazy. Right. And so what I've realized, it's, it's the, the day to day consistency.

It's a duality.

It's the duality, right. You have to be really urgent in the day to day, but you have to be really patient in the macro. Right. Gary V talks about this all the time.

This is Gary V's like patience.

So Gary Vee talks about it, he talks about an interesting way. But I found a quote earlier this year that I now have on my wall above my desk that I, anytime I get the chance like this to share it, I do. And it's live in the day measured by the decade. And really what they're saying there is live in the day to day and don't judge yourself for the outcomes on a daily basis, otherwise you're going to constantly be upset. Right. So the biggest thing that I would say to young entrepreneurs is detached emotion from outcomes and put that on the, the inputs instead. So if you show up every day and you make 10 cold calls, celebrate yourself for that. Not the fact that you booked two demos or you close one sale as a result, 100%. And if you do that every single day, you'll look back and you'll be like, damn, like I'm now at six figures or now I'm partnered with this guy, or Now I have 10 employees. It just happens over time. So obsess over the day to day and obsess over those inputs that other people have seen generate results.

Yeah, I've talked about that. I like, for such a firm believer in it, I had a thing that like I've said a lot of, especially in like my fitness company. It's like, what can you do every day for forever? Because if you can do that, like you're just, you're going to win, period.

I think you have to enjoy it or you have to, it shouldn't be hard to wake up and do like, you shouldn't have to like motivate yourself to get up and do that specific task. You have to be just A little bit excited about it to a degree. You don't have to be passionate about it. I think you have to be like some kind of. You have to have some excitement there to be like, this is gonna get me what I want.

And you, I feel like you have to make it a game in some way. Right? And at least for me, that's what works for me. If you can make it a game in, like, I don't know, like guys, like the male personality is all about, like chasing goals, right? And like that, that dopamine of checking something off your. Your to do list. That's how I treat it. Like, I wake up and I tell myself I want to write a thread today or I want to send 10 cold emails or make 10 cold calls. And you get, you get like the excitement and the adrenaline off of doing those things. It's really like you have to reprogram your mind. I think you really do to. To celebrate and get excited over the inputs. And it's like with fitness, you show up to the gym, you're not going to see the results right away, but if you do it long enough consistently.

How do you balance this obsess, like your personal life?

Dude, I don't think I do a good job with that. I don't.

I think that's okay.

Yeah, I think I have the self. You don't need to, like, I. That's something that I definitely want to work on. And I tell people this because how, like, how, how have I had business success? Right? It's not all coming from me. It's coming from other people. You have to like, seek other. Like, how do you have success in fitness? You go to someone that's had success in fitness. Right? So that's kind of what I'm doing now in my personal life is how do you find that balance? I need to find people that have found that balance and learn from them. And that's kind of like my next thing.

Interesting. So what does that look like? Like, what areas do you think you need more balance in?

I think, I mean, for me, like, moving to Tampa was big because I, like, I told you guys, I grew up in a small town in New York, constantly.

Same bro. Moving to Miami was big.

My boy. Yeah, I remember, dude, I remember. And we talked about.

It's just a big change. Like, big change. Upstate New York to Miami or Tampa is huge, Huge, huge difference. There's. Anyway, I'll let you know.

I want to hear from Nick too, because this is important. But it's not just that like, the location is one thing, right? Like, that's cool. But for me personally, like, I was constantly surrounded by friends and family that I grew up with, right? And so, like, I could. It almost was. You know how they say, like, you move out of your hometown, it's like the best thing you can do for personal development. I never understood why I'm like, change the location. Like, cool. Like, I don't really understand it until you're there, right? So every week in New York, there's always something going on with family. And if I don't have something going on in my own personal life that I orchestrated, I could just default to hanging out with family. And I did that every single weekend here. I don't have that. So I'd find myself. I'm done with work for the day. It's five o', clock, and I don't really have plans, and I don't really. Not. Not to say I don't have friends and I don't have plans and I'll do some of this stuff, but there are days where I'll finish work and I'll think, like, there's nothing else I can be doing right now. I'm just gonna go back to work, where really I should just go and fuck off and, like, have fun and meet new people. And so that's not necessarily been a challenge, but it's just something that. It's a change that I've adjusted to. Maybe.

Yeah.

Speak to that.

Well, I think. I think there's a. There's a couple things. One, when you're. You're kind of in that same group, you default to the same mindset and activities that that group has, right? So if you place yourself in a group, I mean, the, the five friends thing, you surround yourself with five people. Super cliche, but it's super true. Like, if you're surrounded by five people that are working hard all day and then they go have fun at night or do whatever, come here and smoke some cigars and instead of go and play video games or just go and, you know, I don't know, do whatever, right?

Just.

Just some low IQ activity or whatever. It's. But, you know, you default to that, right? And you're like, you kind of get this mindset of, ah, it's okay, it's okay. I'm doing this. That's all right. I did enough. I'm. I'm making more than them in my business.

So I wouldn't say low iq.

I would say low ambition.

Low ambition. I think it's A better one. Right. Well said. And then there's because. Because I feel like, and this is not to talk down on my friends, I have great friends back home. Right. But a lot of people are happy with just the normal. I'm gonna get a good job and I'm gonna do that and I'm gonna go to the bars every single night and that's gonna be my thing. I don't really want to do that. I just, I feel like the ambitions that I have are much bigger and what we're building is much bigger than that. And I also think it's important the activities that you do and the things that you do after you do work. Right? Because you know, if you, after you do work and you're like, okay, well what can actually benefit my life? Probably coming to the cigar lounge and the private members group, whatever. And there's probably some rich people here that I could talk to and just have a good time with. Finding those things that are actually like beneficial and like wholesome and like healthy activities for you, I think that's super important. Rather than doing something that doesn't really benefit you long term. That's. I mean, because you can, you can go and have fun and dick off and do whatever, but does it really benefit you long term? There's always like a question that I ask myself.

I think too, I have a couple things I want to say on that. Firstly, like with the, the hometown stuff, I'm from a like a hundred thousand person city in Ohio. Right. So same.

I actually love my hometown.

Yeah, it's great.

It's a great place to grow up. Great place to grow up. But I think about moving from there and coming to Florida and now especially Miami. The two big things for me are like, number one, when you leave those people, like the people around you that have known you your whole life are always going to perceive you as the person that they've always known. And when you start to do more and change now, it's going to be like they're still going to perceive you as the same person because they've seen you being an idiot and as a eighth grader, you know, and like they are always going to perceive you that way. And when you start to change, you reform your identity. And it's just like kind of hard to be around it because it's like a shell shock to people around you and to some extent that you don't want to do the things that maybe you used to and you're changing. It's just like there's Friction there, Right? Not even necessarily in, like, anyone. Like, I'm still friends with all my friends that I've had my whole life. Exactly. I'm still tight with those guys, and. But it's just, like. It's just a different identity, and you don't share the same interests anymore, and you just kind of outgrow it. And then for me, the other thing is, like, the. The perception of time. Like, when you. When I came here, and especially in Miami, it feels like time just, like, exists on a whole different continuum. Three days at home now feels like a month. Like, I get itchy, you know, and I just feel like there's everything. Like, you start. When you get outside of that. That bubble, you start perceiving time a little bit differently to where it kind of warps and then moving into, like, the life balance. Like, I don't think you need balance. I think you need self awareness and just realizing, like, if what you want to do is build a big business, you should do it. But for me, I mean, to me, I look at, like, things like spending time outside.

I think you can do it in a way that doesn't kill you 100%.

But, like, I look. I look at things like, you know, working out or going outside and just, like, detoxing from absolutely injecting blue light. And. And, like, I look at that stuff as almost mandatory. But the way I've kind of come to find the balance is just to set aside, because when I first started doing this stuff, I didn't have it. And I would. And I would beat myself up about it. I'd be guilty. I was like, oh, I need to be doing more. I need to be doing more. And it's just like, I've set it up now to where I will, you know, if I get my four to six good hours in, like, that's the day, and I'm gonna go enjoy. Enjoy life, you know, because that's ultimately, I think, partially what we work for as well.

Yeah, I mean, I felt it yesterday a little bit because I didn't do that much, but closed. Pretty much closed the deal. Did a couple other, like, admin tasks that need to be done, some ops tasks, whatever, pack for the trip. And then Noah and I, you know, went shopping, got some food, whatever. Just doing our thing, just having fun, bantering with, you know, the waitresses and stuff. And, you know, that. That was like, I felt maybe a little bit guilty because I wasn't. I wasn't working, and there's so much opportunity I could be working But I got done what needed to get done, and I had a good day. It's fun, you know?

Well, it goes back to like the. The micro consistency, right? Like, because if you try to do all day, like, the work, just the.

Quality of the work just gets lower. Number one, way too much.

It definitely drops, but also too. Then you're gonna have a zero day. At some point, you're gonna burn out and be like, I can't do any of this. I just need to get away from it, right? For a day or two days or three days, and that's what kills you. And if. But if you just get three things done every day and then go, you know, have some fun, hang out, it's like, you can do. You can do that forever, bro.

And, like, what needs to be said after all that is. That's okay, right? Like, there's like this. I feel like there's this almost like a standard on money Twitter where, like, it's in just an entrepreneurship in general, where it's a grind. Like, it's the hustle culture. Right? And I feel like we have to almost be easier on ourselves, and it's hard because we have such high ambitions and our goals are massive, and, you know, we're so far away from. From them probably. Right? You have big goals that we're still chasing after. But, like, one thing that. That I try to do a lot is just kind of like. Like, look back on, like, remember where we were four years ago, sitting, doing a podcast. We had no idea.

It's again, that duality thing of remember, oh, yeah, we were there and now we've gotten here, and then it's like, oh, wait, but I can get there.

Yeah.

It's kind of having those two opposing views of I need to work super, super hard, but also. All right, chill sack. Like, I did this.

Yeah. I think you just have to be like. I think the cool thing with this event too, that we're doing in. In Tampa is like, it's. It's in real life again, that I think that's the big. The biggest differentiator is the fact that it's in real life. And I think having these. And for you guys too, with the podcast, like having in person conversations and kind of reflecting on these film conversations.

Because we would have these conversations with anyway, anything.

Yeah. Yeah, that's huge. Because that I think is the best way to kind of look back and reflect on how you've changed. Right? Like, look what Logan was talking about. Like, you change from. From when you were growing up. With your high school friends. And I think it's important to, like, reflect and almost, like, give yourself a pat on the back, because we've come a long way and I don't think people, like, say that enough. And of course, like, there's still a long road to go, but I don't know if it's sustainable and I don't know if it's reachable if you don't take a second to look back in and appreciate yourself for how far you've come.

Million.

There's something interesting about clarity in that and. And knowing your situation while also not knowing your situation. So, like with the podcast, for example, we mentioned this a lot, but it ties into this. We just was like, yo, we're gonna film this and get some clips, right? And it's turned into, like, we got a lot of view. We have, like, probably 10 million views on all the clips combined so far in the last, like, three months. We really started posting short form, like two.

Way more than that.

It's about 10, it's about 10, maybe close to 15 now. I haven't checked the numbers in a couple days, but it's been going up. We've been getting like 300k views every 48 hours on YouTube right now just from shorts. TikTok went crazy. We got a huge clip on, you know, Instagram that went crazy. Couple mil. And to us, we were just having fun doing it, and we didn't really understand the gravity of the situation, but now we're kind of understanding it. And it's almost like the things that do the best are the things you just do because it's fun to do, and it just kind of happens, you know, And. And for us, this is.

This is.

This isn't hard to do. It's balanced, right? This. We balance this with work. This is kind of play to a degree. Sure, it's work, but it's. We're just having. We're just having conversations with our friends, and we're not even trying to grow the podcast per se. We're just trying to have fun with it. And it just blossomed into this thing. And I think the same thing goes for business in general, really. Anything you do like Legos, right? When you're growing up, why did you like playing with Legos? You just enjoyed it. Yeah. Or why do you like doing the operations? You just enjoy it. It just happens. I think finding that thing where you just enjoy it, it will do really good because you just want to do more of it. And you'll put all Your effort into looking at the numbers or looking at the qualitative side of the creative side. How can I make this so much better? And that's really it. It's just the things that happen effortlessly happen really, really well, and they turn into something beautiful.

It's an. I think it's an energy thing. Like, people, like, ultimately, everything you're ever gonna get in this world is gonna be on the other side of other people. Right? That's just the nature of reality. And I think that people. There's a. There's a certain kind of resident energy or resonant energy when you're just doing it for the sake of the craft or the thing itself. And people feel that and resonate with it more because people just are. You know, they Enjoy genuine things. 1. One question I want to ask you, Andre. As we're, you know, we're talking, we've went pretty heavy in biz. You know, we're talking about lifestyle and stuff, mindset, whatever. I want to know, like, what, outside of, you know, becoming the. The don of Gmail, like, what. What else excites you? Like, just in life.

Yeah, great question. And remind me if I forget it, but I want to speak real quick on what you guys were saying. And I think the reason why this podcast is blowing up so quickly and why we'll continue to. Is because of what Nick says. You show up here and you're not really. You're not trying to necessarily. Right. Like, you're not sitting here, like, all nervous, like, oh, I gotta be prepared. And, oh, I gotta, you know, be on my best act. Like, this is super casual.

That makes me think of. So the podcast really started, like, once Nick and I got the Miami club circuit out of our veins. Kind of. It's still kind of there, but it's gonna be there. Not. Like when we. When we first all moved, there was ridiculous. Like, Monday nights, Tuesday nights, Thursday, Friday, Saturday night. It was just ridiculous. And. But the. Really. This started because we would, you know, once we got over that, we weren't even partners then. We were just homies and would. We'd go set up shop at Nick's balcony, like, smoke a spliff and just talk about business or any of these things. Like, really just life. A lot of it gears into business because we just enjoy it. And we would, like, smoke and it'd.

Be like 9pm on quasi spiritual conversations, just randomly.

Yeah, it'd be like 9pm we'd smoke a spliff, and we set up at the two desks in his apartment and bump. No effort by T. Grizzly. And just. And just like work and whiteboard from like 9 to 1am or 2am or whatever it was. And I just. You said no effort. I thought. I thought of my boy T. Grizzly. I love some Detroit bounce on some 808.

I love it.

Like, it's a really great sound.

But, yeah, that's why. That's why I think it works, guys. Because it's not. It's effortless. Right. Like, you just show up and we.

Could do this forever.

And you could do this forever.

Most people don't get past it.

And you enjoy episodes.

Yeah, I think we're like, I don't see us stopping right now.

No reason to. No reason to. And I'm super inspired by that because that's kind of what Christian and I were after when we first started our podcast. It, like, wasn't a task. It wasn't like a to do list action item. Right. It's just something we showed up, just created, wanted to.

Yeah.

And. And like, you said, like, you'd be having these conversations anyways. Now the cameras are on. That's the only difference. Right. And other people are seeing into this world. But to go back to your question, you're asking. Yeah, outside of business, what else am I passionate about?

Motivated.

What? Motivated.

Excites.

Yeah. Yeah.

What excites me? Yeah, it's a great question. I think, like, always at my core is going to be family. Like, I'm excited by, like, the opportunity. And, like, I've had a lot of success in business, and all of my time is spent in business. I look forward to a day where I could put a lot of time into not building a business, but building a family.

Right there with you.

Yeah. And, like, that's something that I haven't tapped into at all yet. And. And that just, like, I'm. I have, like, goosebumps almost talking about it. Like, I'm excited by that.

Yeah.

And. And so that's something. And. And yeah, man, I just like to honestly like it. It does have to do with business, what I'm about to say. But, like, meeting people in real life is. I'm so passionate about that. And that's why I'm so, like, excited for this event. Because even last night, like, we had a couple of guys here that we met for the first time and just being able to shake their hand and hear about, you know, how we, you know.

I know you from Twitter.

Yeah, I know you're from Twitter, dude. Like, this advice you gave me changed my life or you helped me to do this. Like, the impact that you have on people is monumental. And when you're in this Twitter sphere, you don't really feel. Feel it. Like, you might get comments on your post saying, yo, like, this is sick. Like, thanks for sharing. And it's just, you know, it's just another thing and you scroll past it. But when you're there, like, face to face, you're shaking someone's hand and you could just see, like, really, like, you changed their trajectory. Like, that's sick. And even if you didn't have an impact on their lives, just hearing from other people that are, are doing cool things in our space, that's something I, I want to do more of.

On the family thing. That's always a super interesting to me to talk about that because for me, I look at it like my dad had a landscaping business, right? But he never had the access to the Internet. So imagine that he had what we have right now on the Internet in his. In the 90s, in the 80s and 90s when he was like doing his thing locally. Imagine he started a coaching business that just blew up, right? And then it's like, okay, well, I have this opportunity in front of me. My dad was doing similar things, right? He just didn't have the, like, the vehicle fully to reach all these or the tools. I should take advantage of this for my family and like, future generations and stuff. Or like, my grandma just, just passed away and my grandpa passed away a couple years ago. So their house is, is now. No one's living in it. And it's like, I want to. There's a first house built on the block. And to me, there's some sentimental value there. I want to be able to buy that, keep it in the family forever. Because it's just like that piece of family history. And it's also these major families that are out there never sell anything. They just accumulate assets and keep them. I want to be able to have the means to do that long term and pass that down. So my dad passed down his knowledge to me. Probably the work ethic, he had all that. He didn't have the right vehicle, right? With the Internet, now that I have it, I better take advantage of it while it's here and just build for the next generation, my kids, etc.

Yeah, it's super interesting because I have a very similar experience with my dad too. Like, I feel like we're like, actually scary, like twins. Super true. Like, super. We're the same person kind of. And I just like, he's done, you know, pretty well and I just think like, if he was your dad, your.

Dad is your Twitter. I am like, in terms of how we grew up.

Well, that too. But okay, my dad. And yeah, we have a eerily like eerie similar story and just like upbringing, whatever. But no, my dad and I are very similar. And like he. I remember he even told me like after he was supportive of me leaving school, after I explained to him what I wanted to do and like what my vision was and things like that. Very supportive, really, like probably the only one that was like truly all in and from my family, like, yo, do this right? And. And he, I remember him telling me after I got some things going, you know, I started making three grand a month. And he's like, dude, I wish I would have had this. Kind of like, we didn't have that, you know, they didn't have those opportunities to go and, you know, learn endless things online and leverage infinitely on the Internet. And it's also really interesting too to hear like, like entrepreneurship, I think is the best self development tool. And it's really interesting to hear how all of these guys, everyone we talk to that are doing this kind of stuff and doing it well. They all are like super fit. Like, they all want to build a big family, which is crazy. And it just, it's a very big contrast to what you see in the.

World all the time.

You got willing to give up their bloodline so they can, you know, save the climate. And like, one question I have for.

You guys, just staying on this topic. You talked about your dad, you talked about your dad. And one thing I'm super excited for, for this weekend is, is my dad's gonna be here at my event.

It's so cool.

Yeah, like, I'm really excited about that. Like, I've. There's a lot of cool people here that I want to meet, but like, that's the thing that keeps coming back to me and I'm just excited for him to see this because it's hard to explain until you're here, right, and you're like feeling the energy that's in the room and just seeing the conversations that are happening. So one thing I was thinking of that I just have a question for you guys. Like, I, I think I want to partner up with my dad on something at some point. Like, that'd be really cool. Like, have you guys ever.

I already kind of have that to a degree and basically created a family company. My dad and I both have ownership in that's our holding company and we take whatever distributions just to live whatever, but all the money stays in there and my dad just manages the investment. So on the marketing side, on the business side, whatever, all the whole, the holding company owns all those and then all the cash flow from those goes into the holding company and my dad just manages the investments. And I'm like, hey dad, hey dad, check this out. Like, look at this stock. And he's like, I got it. And then he'll go research or whatever. He's like, I think this is good. And he'll drop money in it and he'll buy it or crypto, whatever. Dad, check this out for me. And it kind of takes that burden of the investing and the growth of the wealth off my shoulders. So we're already kind of partnered to a degree and when it's the right time, we're gonna go buy real estate together. Probably bring my uncle in too, which is super cool because he's about to retire from his job and he's, he's worked in, you know, big government contracts overseas and stuff youf know, in Hong Kong and Dubai and stuff at airports. So he kind of has that deal making side of things and it's really turned into like a family company. My sister works for me and manages the IG page network. She's about to do stuff for, you know, launch socials, just basic stuff. But it's really turned into like this family run type of thing. And that's super cool for me where you're sharing that, the money, the wealth, etc with your family.

Yeah, I love that for you.

That inspired, super exciting. It's super great.

It's super inspired me to see that. And like I was talking with my dad about, he's talking about, you know, maybe like something in Florida, Airbnb. I was like, dude, I like, I want to be able to throw down on that with him and just like, it's just super cool. And especially, you know, you always get that perspective now. Like I think like when I first started I had a huge chip on my shoulder and like I wanted to build a business or do something to make money so that I could, you know, gain status or you know, have time, freedom. And it was just like this big selfish pursuit. And now every, every time I go home it's just like, and it's, it's, it sounds cheesy because a lot of people like put it out there and it's like a marketing thing and like, but like being able to actually provide for your family is so true. 100, the best feeling in the world.

And, you know, my mom, she. She's a therapist, social worker at one of the. The hospitals back home. And, you know, they. They're trying to make her get the. The. The jab. The jib jab, whatever you want to call it on here. So YouTube doesn't censor us. And she just refused. Right? I'm like, mom, honestly, if you want to leave the job, like, leave the job, like, I'll help you figure it out. Like, we can take care of this. Because I kind of have that family orientation of things. And it's like, we're building the family business so we have that freedom as, like, a bloodline, as a unit to go and just we don't have to sacrifice our time or freedom or whatever for some corporate job or whatever. And sure, we're building a corporate business, but kind of, right. We have, like, corporate. You have to. To a degree, like, operations and stuff. But I'll always keep that stuff in mind for the employees that I have is like, freedom is the number one thing. And never want the employees that I have to feel like they're stuck or anything like that, Want them to grow, etc. And really, it puts into perspective every time you go back home, or there'd be conversations. Like, there's a conversation between my mom and my grandma. We're back home, they're talking about their friend or whatever, and they had to purchase a flight, and it was like $700 or whatever. And I'm like, mom, if you need to purchase a flight to $700 and you don't want to spend the money, I'll take care of it. Like, we're good. Like, the family business will pay for it. And that's just my mindset of we're building these things to take care of who took care of us originally, dude.

And that's so motivating. Like, you. You talked earlier about, like, you got to do things that. Where you wake up, you want to do them. Like, even if it's a day where you don't want to get something like that done, like, think about that and, like, there's no way that's not gonna get you right out of bed.

You can't. Like, when you. When your perspective changes from that to now, it's like. Because I remember when I was. When it was just kind of like me, you know, and I'd finally not. I wasn't working for anyone else anymore. I was just, like, I had my, you know, a couple offers, whatever I was doing on the Internet. It was like, me and maybe, like, one or two guys. You know, Noah was kind of involved back then a little bit, but it was just like, there would be times when it would just, like, I would get in these funks, and it was just like, nothing would really happen. And now, like, take. That's one huge thing is taking. I mean, taking ownership of your life and, like, kind of viewing everything is like, it's my fault is great. But, like, really taking on more responsibility is what everyone needs. Everyone needs. If you took, like, the more responsibility you amass, the better a person you become.

And I think. I think for a lot of people, that happens when they become a dad, and they don't really have to have that responsibility until that comes, because it's just them. And we're experiencing it way sooner, and we grow up way faster because of it. Because the life experience, like, you got written employees, and you're responsible for those employees and making sure that they're paid every. Every single month, right? And you got. You got to pay that credit card bill every single month for the ad spend, right?

And that responsibility. First question, right? Like, what is it like being an operator? Like, it's. It's really just making sure your people are taken care of.

You take care of a fucking people.

Take care of my.

No, but, like, for real life. Real. And people have asked me the question so much. Like, what motivates you? Like, what, like, gets you up in the morning and. Yeah, like, I'm excited to go in and play around with Zapier and send cold emails and sign clients. Like, that's all cool, but, like, why I'm really.

I need to own 5,000 units to my. My son.

Yeah, exactly. I got to take care of, like, I have partners, right?

Son, Army.

Like, motivation for me is like, me and Christian, bro, like, we were just looking back at our podcast four years ago, and we're recording episodes. I got a. My bedroom in my, like, childhood home. And it's just motivating now. Like, we now moved down to Tampa, and we live, like, a really. A really nice lifestyle down here. And to maintain that is. Is not a challenge, but, like, we have to keep our together.

Rent is due every month.

That rent's due every month.

You got. You know what I mean? What do we have now? Like, five, six people that we.

I think between launch socials and like, my theme pages and a couple of the clients I have left, I think there's like, 15 people, whether they're independent contractors or actual Employees, like full employees that are paid every month. Yeah.

And I'm at my team, like everybody that I have. Well, and that's not true. I have a couple other people outside of that. But yeah, like, I mean, I'm on my end between launch social stuff. It's probably like close to 10 now, 8 to 10, somewhere in that range. And it's like, like, dude, that's like a. You like you have to, you know, that's 20, 30 grand a month that it's like, bro, you have to do this. You don't have a choice anymore. You have to do this because other.

Sales don't get made. It's other out of my pocket, my investments. Other people.

Other people are depending on you for everything kind of, you know.

Yeah. And it's a lot from time to time, for sure. But it's exciting.

Those moments of like high and low and whatever and they come and go.

Yeah, for sure.

They typically come and go quick. I think it's because of like the experiences we've had and like how we're kind of built to a degree just like our mindsets. Yeah, I definitely experienced that for sure.

Yeah, it's dope.

What, where do you see things going after this event, Dude.

So like I've never been a long term thinker per se, to give you some perspective with that. Right. So like I'm trying to get more into fitness now because I know that's a area of my life that's lacking.

And I was telling you that four years ago.

I know, I know, but I know. So like one of my. The challenge that I'm doing, same as last year, is I want to run a mile for 100 straight days. And it's not like a tough thing to do, like run a mile. It's the consistency thing. Right. But if I think like, okay, I have 50 more days to run a mile, like that's super overwhelming and I couldn't promise you that that's going to get done, but what I can tell you is I'm going to get it done today. Right. And Ed Mylett recently started talking about this because he put a book out around the same theme is like the Power of One More. So like, yeah, I think long term and I have an idea of where I want this thing to go. But kind of like you said with the podcast, like you started this thing without really the intention of it becoming this. And so I kind of, yeah, I want to project into the future, but I also kind of want to leave that to almost be either Designed or yeah, really designed by God. Like I just want to show up, do. Do what I know how to do what I enjoy and kind of like, God take care of the rest because. Because that's what's gotten me here today. Like, if you asked me this question four years ago, I would have gave you a bowl answer. I would have been like, oh yeah, I want to grow this podcast and I want to drop out of school and grow my drop shipping company to X, Y and Z. And none of that ever happened. And, and there's no regret. And it's not like I'm a failure because of it. It's just I showed up every day and this is where I ended up. And I think it's the coolest thing. So I almost kind of like to keep it a surprise in a way.

It's super interesting because. And I respect that and I definitely share it. But for one thing, for me actually like whenever things, you know, you have those kind of low moments for me, zooming out and seeing like, you know, what does this look like when I'm 26?

Yeah.

I turned 24 in like a week and a half or whatever. It's like, what does this look like when I'm 26 or 29 getting that big picture view.

And I think you had, I think you had that last week when we had a couple, I was, I was back home, we had a couple FaceTimes about our business. I was like, dude, then I didn't really give you a full clear picture of a couple levels up of what I was thinking. Right. Because they're still kind of like in development or whatever.

Yeah.

It's like, dude, but what if we do this for the enterprise plan and this with the, the high, high ticket plan. You're like, holy cow. Like this is a once in a generation, like wealth creation.

Yeah.

If we pull it off like those.

When we pull it off, zooming out and seeing that big picture like what this could look like.

I saw as soon as, as soon as we had that conversation, you just got way more excited.

Yeah.

Way more excited about it.

That's I. And that's another thing for me too. Like when I get in those kind of. And it goes back to what you said about clarity to me. Like I think like for you that day to day, I'm going to get one more done. I'm going to do this today is your form of clarity. For me, I think see being able to see like the long term picture and that having that clarity gives me the excitement for the day to day. Because if I don't have that, I finish. I think of like, like Napoleon Hill's books, you know, like Think and Grow Rich or Outwitting the Devil. Both great reads, really recommend them. He talks about this idea of like drifting and that to me, if I don't have that long term big vision in my head, I start to drift a little bit. And that's, you know, like idle, idle minds, idle hands or the devil's workshop.

And as your business partner, knowing that like now I know certain buttons to press to make you more excited of.

Like just like dude, fulfillment donkey plus 10 stamina today.

But no, it's important. It's important that we all stay on the same page. Right in our business.

Super important.

And I feel like I always have that really long term look of like this is, this is the big vision, etc. That's like one of my strengths. So I clearly see it almost every day of like, okay, this, I know I'm building this. And I feel like that's what leads me to be very, very consistent. Like you said, drifting sometimes next time you drift or whatever, you maybe get off track. I just, I just know to remind you about this certain thing and it keeps the whole team on track.

100%. 100%.

I think it's a self awareness thing too. Like you said, it's not a. It's not like right or wrong, but I'm an operator, right. And operators. I think that we think more structurally and on a day to day timescale. Which is why partnering with Daniel works so well. Because he's a visionary. And he could zoom out and say, this is where we're going. And I could say, okay, this is what we need to do to get there. And once you have the self awareness, it's not a right or wrong thing per se. It's just you could have different views as long as you understand how, how they should be placed within a business.

I, I think even you and I are kind of both on that more visionary side.

Exactly.

And we, we almost need like, I think we need someone like that. Like not right now, but very soon. Need that person who comes.

We were talking about it, you know.

Comes in and owns it.

Wish we had Daniel. Love Daniel. What the other Daniel.

Oh yeah, facts.

Yeah, bro, I'm right here.

Poach Andre from his own company.

Oh, that's funny. What do you want to leave as your final message with us?

And for the associates of the associates.

For the associates of the associates. Man, that's a Good question.

It doesn't have to be one thing. Could be a whole, you know, spiel, rant, whatever. Just go off on something.

Yeah. I mean, right now, like, my whole thing is, is this event. And. And it's not just the event. I think it's what the event is going to do. And I think what it's going to do and what people should focus on and find is, is building community. And I think that's what money, Twitter has allowed us to do in such an effective way, is build community. And when I was first starting out, that's something I didn't have. It's something we were definitely seeking, Christian and I, through our podcast. It's just we didn't have it. And I don't think we had the success that we expected to have early on until we found a community. And it's not necessarily finding a community because that, I think that's also the problem, now that I think about it, is we were trying to find a community most of the time. You need to build a community, and I think we're all capable of that. So I don't know if this podcast is going to be aired before the event, but to spoil the event.

Yeah.

The message I'm gonna leave at the end of our event is like, yeah, all you guys are gonna be in the audience, right? Like, you're all attendees of this event, but you're all capable of hosting your own event. And so, like, people were talking to me last night, like, yeah, like, dude, this event's sick. Like, my goal is to be a keynote speaker at it next year. I said, think bigger. Like, I want you to host your own event and I want to go on keynote speak at your event. And you're talking about it. You want to put on an event. And so, like, I think there needs to be more of that. And so I hope to see more of it.

I love it, man. I. One thing I will just. And I know that was kind of a wrap up message, but I'll just say, because I had. I was thinking about this and tweeted about it early last week, I think, and it was like, a lot of people who want to be entrepreneurs, they. They think about markets and what they really need to think about is community, because people take from markets, but you have to give to your community.

And I would say it's both.

And the more you can, like, like Andre and these guys, like, you guys probably are. I mean, I don't. Maybe you are. I don't know.

Right.

I don't Know the numbers, whatever. But like the amount of money you're making from this, probably negligible to some extent with all the expenses negative right now because I've. I've done kind of the retreat model. Not at this scale, but I've had people come and pay for it and it's like. Or even just like with my merch stuff. Like it's really not compared to other stuff I do. It's not even that profitable. Right. But it's community and you're building and giving to community.

And long term, if we want to look at it in a money standpoint, doing something like this, it's a long term plan. It makes you way more money long term. Way more money long term.

Yeah. Yeah. So community, is that a good way to end it?

That's the community episode of the Associates.

I think that's great. I think that was a great episode 17. And where can they find you?

Twitter. I just talked from all socials. You deleted installated Instagram.

That's why you never like my posts.

He was wondering, he's like, what's this? Oh, yeah, just on Nick, been trying.

To get in your DMs.

Twitter @Andre Heichel Jr. I'm super active on there and I'm pretty responsive as well. Christian helps with that. But yeah, Twitter is where to find me.

So for sure love it. That link will be in the description. Other links you want will be there. And then obviously you guys can find us, me and Logan, in the description. Kind of know who we are already.

And then you're watching the long form. Go check out the short form.

Some of the really funny IG, TikTok, whatever. Go banter with the TikTok guys. The TikTok haters. We mentioned that every episode because it's important and we probably by this episode we may be dropping a telegram.

Mm.

That will probably be in the description. Well, how we have like a full launch of that. Maybe the next episode or when we do a.

No, I'm gonna say join the telegram.

All right.

It'll be up for any effort.

Yeah. And yeah, that was episode 17. Meet you guys in the next one. I've never really done it, like did this or that, but not this specifically. I'm like, dude, like, how do you know how to get these people results? Like, how do you know it's gonna work?

Like, well, I just.

Lying to your customers at that point.

I can't imagine because like, I have my, you know, in terms of opportunities. Like, if I was just weighing opportunities, I would just go all in on launch socials. I wouldn't do anything else, but I have my fitness company still, right? And it's like. So I get on with these people, and I intimately understand every single piece of it because I'm doing it every day. Like, I'm acquiring customers for my fitness company. I'm helping them get results. I know how to structure things. And it's just. I don't think that's. It's just, like, kind of swept under the rock.

It's not talked about enough. Because everyone. Not everyone, but a lot of people, the guru types, they sell people on certain models. Oh, you're gonna be a Legion agency. Or, oh, you're gonna be a coaching business. This is the best business to get into. People like, oh, okay, like, I'll do that. But they don't have any skills first or interests or hobbies that they're. They know everything about. So I think the first thing is, like, know everything about. And I made a whole YouTube video on this. Know everything about one thing. Identify what the problems are with that thing, and then pick one of the models that's, like, out there to solve that problem. So if agency is the best way to solve it, you start an agency. If coaching is the best way to solve that problem for that customer, you start a coaching business. If E Comm selling an E Comm product is the best way.