Andy Neary explains a simple, low-cost marketing workflow sales professionals can use to build presence without large expense. He recommends: record videos on an iPhone, add captions via Rev.com ($1/min), self-edit in Adobe Premiere Pro (~$20/month), maintain an email community on an affordable platform (under $1,000/year), and host short Zoom webinars (free if kept under ~30 minutes). He closes with LinkedIn/connect and the hashtag #majorleaguemindset.
Questions this video answers
iPhone
$1 per minute
$20 per month
Less than $1,000 per year
Webinars shorter than 30 minutes
Chapters
So last week, I posted a video sharing three very simple marketing strategies you can deploy to grow your presence, grow your brand, grow your message in your market. And I got an awesome question back from an insurance advisor who asked, andy, I see what you're doing. I love it. But how do I create a marketing strategy without going into a ton of debt? And I thought that was an awesome question, so I wanted to address that. Listen, you could hire a marketing agency at 10, 15, $20,000 a month, and they'll do a fabulous job for you. But you don't have to. Right now, I'm going to share with you what I do each and every week. That's not going to cost you an arm and a leg. Number one, all these videos that you see me produce, they're down on my iPhone, which I've already purchased, so it doesn't cost me anything. Number two, all the captions on my videos, they come from Rev.com at a cost of $1 per minute. And the third thing I do is I do edit my own videos on Adobe Premiere Pro, which cost me $20 a month. The second thing I do is I have an awesome conversation with my email community. Now, I house my email community on a platform, but it costs me less than $1,000 a year. That's not gonna put me into a ton of debt. And the third thing I do is I host webinars frequently, but I host them on Zoom, and as long as I keep those webinars less than half hour, which I do, Zoom doesn't cost me anything. So there it is. There you have it, folks. If you're struggling to create a marketing strategy or you think you've got to spend thousands of dollars to do it, you don't just start making videos on your phone. Start hosting an email platform to create your community, which doesn't cost you much, and get your butt on webinars. It's the quickest way you're gonna grow your message and your presence in your market. And you don't have to break the bank. All right, if you love the content I'm sharing, do me a favor. Please click the Connect button here on LinkedIn. I'd love to create a better conversation with you. And don't forget to check out my hashtag major league mindset and follow that as well.
