The #1 Prospecting Hack In 2026

The number one thing we're seeing succeed today in prospecting is be human. Here's what that means. Drop-ins work. Why? I see you. People are sick of virtual now, guys. They want you back in the office. Go see people. The number one tip I'm giving our clients right now with hitting up prospects is video audio messages. Number one, if a prospect puts a cell phone number in an email address, email signature, or it's in their LinkedIn profile, that is Carte blanche access to use it. Audio, video, notes on text. Great way to stand out. If you're connected to somebody on LinkedIn, do you guys know you can send audio and video messages? Great way to stand out. And here's what I tell people. How many of you have made a cold call in your career and have been told to go pound sand? Everybody should raise their hand, right? How about an email? I have yet to have somebody tell me to go pound sand after a video or an audio note. The more human you can be in your prospecting right now, the better it is.