People assume cold messages are AI. Bring humanity to your outreach!
In this brief video, Andy Neary explains that "content"—whether social media posts, LinkedIn messages, emails, or texts—serves as a communication medium intended to spark a conversation with a potential buyer. He points out that today’s recipients often assume unsolicited written outreach is generated by AI, which makes cold messaging especially challenging. Neary’s primary recommendation is to deliberately inject humanity into every prospecting touchpoint, ensuring the message feels personal and authentic rather than machine‑crafted.
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