Andy NearyI help insurance professionals turn brand awareness into business growth.

#1 Tip For Creating Educational Content

16 Jan 2024 · 1 min

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Short advice from Andy Neary advising creators to "save the best for first" when giving away free educational content. He attributes the tip to mentor Rory Vaden and argues that sharing maximum value up front wins more business than it loses despite fears of being used.

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And the last piece of advice I'm going to give you with free content is you have to save the best for first. This is a piece of advice I got from one of my mentors, Rory Vaden. I used to be the guy that loved putting out content, but I never wanted to share too much because I was always afraid I was going to get used for it. Right? I was always afraid that my prospects would just take all of my hard work and give it to their broker. Now, I'm sure some did, but I can guarantee I won more business than I lost when I shared as much value as I could.