Andy NearyI help insurance professionals turn brand awareness into business growth.

18 cold calls to reach one prospect. Let that sink in. Change it up.

13 Mar 2023 · 0 min

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Andy Neary argues that relying solely on cold calling is ineffective—stating it takes an average of 18 dials to reach one prospect—and warns that in relationship-driven industries like insurance, simply 'picking up the phone' in 2023 will not grow your business. He urges a change in tactics toward relationship-building.

The fact that it takes, on average, 18 dials to reach a prospect. Well, boys, just make more phone calls.
If that is our only tactic today to grow our business, we're not going to grow. You're in a relationship business, especially if you're in the insurance business. You're in a relationship business. If all you're going to do is pick up the phone and smile and dial in 2023, it's not going to. It takes 18 dials, on average, to reach a prospect. So what are you gonna do? Just pick up the phone?