☝️ 2 tips on using social media content to book more appointments. #insuranceagent #salestraining

Hey. Hey. Just got done doing another workshop this morning for a room of insurance advisors looking to up their social media game. And when we put these workshops on, the same hesitations come up time and time again. Number one, why do I need to do content? And number two, what do I say? So let me address both of those two. Number one, why do you need to do social media content? Because you never know when the right piece of content is going to hit the right prospect on the right day. The only thing I do know is if you don't put anything out there, your prospects can't see you. And it's hard to get in front of your prospects today. And content allows you to be in front of them without actually being in front of them. Now what should you say? If I put you in front of a prospect in five minutes, would you know what to say to them? Of course. Post content around the conversations you are already having with prospects. Document, don't create. That is the most effective way to create content. So up your social media game, your prospects want to see your content.