This content was created by Andy Neary. This content was uploaded by Andy Neary. This is a YouTube video titled "244. How To Record Effective Video Content In 4 Easy Steps with Jake Rushton" featuring a conversation between Andy Neary and Jake Rushton. The discussion, recorded on July 21, 2023, covers Jake's experiences with running, brand building, and his career transition from a 401k advisor to founding Zeke Digital, focusing on video content for the insurance and financial planning industries.
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What would you say running, especially those distances, 80 to 100 miles a week, what did it teach you about discipline?
It's just being consistent, right? I mean, you're gonna have different feelings every single day and you're gonna be sore and you're gonna be hurting. I know a lot of people want results super fast, but the problem is if you don't have patience to build a brand, it's only gonna grow. So big content creation today and the skill of getting some sort of content out is something that people should focus on and stop trying to look for that easy solution and people paying for it because.
Hey.
Hey. Welcome back to the Bullpen Sessions podcast. I am excited today to have, I, I, I would say a former client that we worked for a very short time together. A, a friend and someone who has, I'd say taken what he has learned and not just run with it. Jake, you have sprinted with it, which has been pretty phenomenal to see. Jake Rushton. When I met Jake, Jake was a 401k advisor and he was interested in building his brand, which he did very well with the 401 Jake brand. If you are on LinkedIn at any point in time throughout the week, you're going to see the 401 Jake brand. In fact, I'm wearing my 401 Jake shirt. I have my 401 Jake cycling kit in my closet. So Jake has done an amazing job with brand but now he has gone on and started his own company company as the founder of Zeke Digital, doing all things with video for the insurance and financial planning industries. So, Jake, man, welcome to the Bullpen Sessions podcast.
Thanks Annie. So excited to spend some time with you. Any chance I can get to be with you, it's always worth it, so.
Oh, absolutely, man. I always love our conversations because we are on the same wavelength when it comes to content building brands and stuff like that. So let's just start real basic. Anybody doesn't know who you are? Where are you from?
Yeah, so I grew up in Utah, Salt City, Utah my whole life until I spent a couple years in Australia and then in Hawaii. So I have got out but I'm back home in Utah and love it here.
We're gonna, and we're gonna get into what you're doing. But being that this is the Bullpen Sessions podcast, I'd like to go back to my guess athletic careers if there was one. Now. You were a runner.
That's right.
Growing up. And.
When did you realize? Because I look back, even though I like, I love running now When I was a kid and in middle school and high school, like, I just didn't. Who wants to go out for a run for fun? When did you realize running was going to be a big part of your athletic career?
You know, it just kind of fell into place. Like I was. When I was a little kid, I dreamed of playing hockey and there wasn't much of a hockey presence in Utah. My parents weren't. They didn't know what to do about that. I would rollerblade all day, all over the place. And then I got to. I was 11 years old and my dad ran his first marathon. And I thought, this is kind of cool. And I started running. I did really well in like the elementary 1 mile race and crushed everybody and just kind of fell into it. And at age 12, ran my first marathon and never turned back. It's just always been a part of who I am.
Yeah. And you had a successful cross country track career in high school, which gave you the opportunity to run track in college or across country in college. And I'm curious because anybody who gets the chance to go to school on the Hawaiian Islands, I have to. I'm a little jealous of you. Ended up attending BYU Hawaii. What was that like going to. Not only going to college on the Hawaiian Islands, but running cross country on the islands?
I mean, it was a dream. It was an incredible place to live. The climate's amazing. I lived in a spot right next to the school, right by the beach. I mean, it just, it. I didn't really plan that. It all just happened. My wife had a softball scholarship at BYU Hawaii there on the north shore of Oahu. And I just walked onto the team. I had. I hadn't planned on running. They started practicing. I joined up, and a week later they realized I was one of the top runners. And I had a scholarship myself, so. But part of living in Hawaii is there's not a huge job market. It wasn't something that I could. I wanted to stay, but it was really a tough thing to leave. So we were there for two years, you know, both playing our sports, doing our thing. And what was funny, we would have big schools come and run with us over in Hawaii. And you think, you know, they're at sea level, they were going to crush us. And some of these D1 schools, we would just kill them because they weren't used to the humidity. It was a very different running experience on the islands versus here on the mainland. So we had a great time. We traveled a little bit, but had a really successful couple years while I was there.
Speaking of travel, what was that like as an athlete on the islands? Because I imagine anytime you guys had to go on the road, you're flying across the pond to get back to the mainland. What was that like?
Yeah, it was, it was tough. We, we had a couple times. We went just to the Big island, but then we come over here and run in Montana. It definitely.
