3 hours to get 10 people on the phone 🥺! Cold calling isn’t dead but it’s harder than it used to be

Folks, we have a problem. The number one strategy in the insurance industry today to grab your prospect's attention is still the cold call. Anybody know how many calls it takes today to get your prospect on the phone? 18. So let's do some math. If I want to get 10 people on the phone, how many people do I have to call? 180. If I'm really good at dialing and I dial up a phone call a minute, it takes 180 minutes, three hours to get 10 people on the phone. Worse yet, we're calling cell phones more than we ever have. We're not calling offices anymore. When you get a phone number you don't recognize on your cell phone, do you pick it up? No. You got to go to voicemail. Worse yet, what what might their phone say about you? Potential spam. It is harder to cold call today than it'.