Andy NearyI help insurance professionals turn brand awareness into business growth.

3 Hurdles Every Insurance Broker Faces Today [NAHU Keynote]

2 Aug 2019 · 1 min

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1:00

A short keynote excerpt by Andy Neary identifying three core challenges facing insurance brokers: (1) market 'noise' with many firms repeating the same messages, (2) loss of unique competitive advantages as tools and information become widely available, and (3) competition from much larger firms with greater resources. Neary frames these as obstacles brokers must overcome to stand out.

Chapters

But. Oh, we have a but. You got some challenges right now, don't you? In baseball, my challenges were my height, my pitch velocity and my draft status. Yours, number one, noise. Our industry's a little noisy right now, isn't it? Oh, is there a lot of noise? Right. Everybody's out talking about the same things. Everybody's out saying the same things. We're all Talking about Healthcare 3.0, Healthcare supply chains, HDHPs, RBP, DPC, OMG, WTF.
Number two, the Pandora's box is open. There's no more competitive advantages. Everybody has access to the same stuff now. And number three, for most of you, your competition, they're like Andres Taurus. They're a lot bigger than you are. They have more resources and more capabilities. So what are you going to do to rise up, stand up and stand out against this noise and against your competition.