Andy NearyI help insurance professionals turn brand awareness into business growth.

3 Pivotal Steps To Building A Personal Brand

27 Dec 2023 · 1 min

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Andy Neary explains why he invested in building a personal brand and describes the three core pillars he used: (1) precisely identify the ideal prospect to avoid talking to wrong audiences, (2) craft a brand message that allows those prospects to recognize and self-identify with the problem, and (3) establish platforms (LinkedIn, webinars, public speaking, email, podcast) to broadcast the message widely and rapidly. He emphasizes that a brand is about representing your reputation to the market, not just visuals.

Chapters

The second investment I made is I said, I got to build a brand. And a lot of people think a brand is logos and fonts and influencers we see on social media. No, a brand is representing your reputation to the market. And that brand that I built was built on three pillars. They are the same three pillars we still use today. Number one, I had to know exactly who my ideal prospect was, because for the up until that point, I was talking to a lot of the wrong prospects. Number two, I had to build a brand message for those prospects. I had to be able to give those prospects the ability to raise their hand and say, yes, that's us. That is the problem we're struggling with. And number three, I had to have a platform to share that message far, fast, and wide. And so I jumped on LinkedIn. I started hosting webinars, I started public speaking, I started my email campaigns. A couple years later, I started my podcast. My whole goal was, I'm gonna get as many people to know me as fast as I can.