Andy Neary shares three marketing strategies for insurance agencies: build email lists for genuine conversations instead of compliance updates, host regular webinars with expert guests, and let producers use social media to build awareness. Most agencies skip marketing entirely.
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Alright, so I want to share a personal marketing story with you. I remember the day that I was hired here at a local insurance agency and I was their only producer. I was the one in charge of revenue. And I remember sitting in the conference room with the team and I looked around, I said, so what's our marketing plan here? And I got stairs, I got silence. I might even have heard crickets. We didn't have one. And I realized we weren't alone. I realized this is actually an industry problem. So many insurance agencies lack a marketing plan. Lack a marketing strategy. Heck, I have heard agency owners tell me marketing is not important. Without marketing, you have no sales. So if you're out there today, you're an insurance agency and you're struggling with a marketing plan, you're lacking a little there. Here's a couple simple tips that you can use to start implementing an effective marketing plan. Number one, have a personal conversation with your email list. No, I'm not talking about sharing the latest ACA updates out of Washington, D.C. i'm talking about having a real personal conversation. Share value. Share your message with them through your email. 2. Host webinars consistently bring value to your prospects. Bring in subject matter experts to join you on your webinars. And number three, get your butt on social media. I actually know insurance agencies that don't allow their people to go on social media. You are literally blocking your producers from creating the awareness they need. So I hope this helps. If you're struggling out there with finding an effective marketing strategy as an insurance agency, start crafting better emails, host consistent webinars and get on social media and create awareness. Because I promise you, if you do that effectively, you're going to grow your brand, you're going to grow your prospects, trust in you, and you are going to grow your business.
