Andy NearyI help insurance professionals turn brand awareness into business growth.

A 1,000 cold leads are worth over $250k. Don’t let your list go stale.

1 Feb 2026 · 0 min

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YouTube sales/educational clip (presenter Andy Neary) advising insurance/financial agents that agents with roughly 1,000 blended annuity-and-life leads—typically accumulated after about three years in market—have about $270,000 of commissions ‘sitting in their database’ and should re-engage those leads to capture that revenue. The message frames dormant lead lists as untapped assets.

We know for a fact that almost any agent who's been in the market for over three years has at least a database of a thousand leads. A thousand leads in an annuity and life blended world. So not just one, but, you know, because those all blended in there is worth about $270,000 in commissions. So for every thousand lead, you're looking at 270 grand that's just sitting there waiting for you. It's just like a chest of gold that you're just ignoring that you and you have bills stacking up, right?