A case study in why #socialmedia content must be a part of your #sales funnel. #marketingdigital

So this spring I decided to hire a part time sales rep so I could focus on running the business and he could just take charge of all of our outbound lead generation well we ran into a little problem because he has his own business and his own business is doing extremely well and it's taken off so he couldn't dedicate any more time to outbound and we saw our pipeline start to dry up a little bit so in mid July he came to me and said hey can't do this anymore I've got to run got to focus on my business which is growing which is growing great I respect that so I took back over outbound lead generation I put in about three or four hours a week for about three weeks and in a matter of those three weeks our pipeline is filling and overflowing with opportunity again why not because I'm good at sales? Hell no. It's because of our content you see because we are staying in front of people every single day when you.