Andy NearyI help insurance professionals turn brand awareness into business growth.

A huge LinkedIn opportunity insurance agency executives are ignoring.

26 Aug 2026 · 0 min

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In this brief commentary, Andy Neary points out a paradox in many insurance agencies: executives tell their producers to be active on LinkedIn, yet the executives themselves post little or nothing. Neary argues that this gap represents a massive, untapped recruiting advantage. By sharing personal stories, business insights, and life lessons on LinkedIn, executives can become a powerful magnet for top talent, giving prospective hires a direct glimpse of the leadership they would work for and prompting them to say, “I want to work for this person.”

I hear a lot of agency executives who tell their producers to be on LinkedIn, but when I go look at that agency executive's activity, I almost see nothing. You have a huge opportunity as well because your activity can become a recruiting weapon. When you give producers an opportunity or your next great hire an opportunity to hear from you, to hear the stories, the lessons you've learned in business and in life, you're giving somebody the opportunity to say, hey, this is somebody I want to work for.