Andy NearyI help insurance professionals turn brand awareness into business growth.

A lack of consistency kills more big dreams than anything else.

20 Feb 2024 · 1 min

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Andy Neary argues that lack of consistency destroys big dreams, illustrated with a personal-training anecdote: initial enthusiasm carries through days one and two, but day three’s pain and excuses commonly cause people to quit. He frames the third day as the real test — showing up despite discomfort is the essence of consistency and distinguishes progress from mediocrity.

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The first day you go to work with a personal trainer, you're excited, right? You're fired up. You got a new plan. You got some clarity, which gives you confidence. You're ready to go. You have your first day of training. Feels good. Day two, you wake up still excited, a little sore, but you're still excited. So you come back, you have workout number two, two down. Now you feel like you're starting to get consistent. And then you wake up on day three, the third day, and you are in pain. It hurts. And now you start negotiating with yourself. You start making excuses, and before you know it, you get on the phone and you tell your trainer, I gotta take a day off. I can't come in today. I'm a little too sore. And that starts the spiral back to mediocrity. The third day is the day that you keep showing up, even when it hurts, when it sucks, when you suck, you keep showing up no matter what. That's consistency.