Andy NearyI help insurance professionals turn brand awareness into business growth.

Agency executives who bark orders at their marketing teams are making a HUGE mistake.

25 Oct 2025 · 1 min

Watch on YouTube

0:34

Andy Neary (speaker) argues that agency executives who dictate work to their marketing teams undermine effectiveness. He stresses that agencies hire marketers for their creativity and that leaders should give marketing departments freedom to be creative rather than acting as order-takers; this freedom is presented as essential for marketing to work in 2025.

Chapters

The number one issue I hear from the marketing side. The complaint is we've been hired to be the creative side of the business, yet executives are still telling us what to do. And marketing is going to be effective at any agency. It's not the executives driving the strategy and telling what marketing do. You've got to let marketing do what they do best. You hired them to be creative, not order takers. And so if you're an agency leader listening to this and you want your marketing to work in 2025, give your team, your marketing department, the freedom to be creative.