An insurance producer has 3 priorities: cold outreach, referrals/COIs, and building brand awareness.

If I was going to have success not picking up the phone or not sending cold emails, I had to grab a lot of attention. And where it started was understanding how I wanted the market to view me. And fast forward today to Complete Game Consulting, the business I have today. This is why module one of our Complete Game Marketing Playbook is identifying your personal brand. I had to decide how I wanted the market to view me and at that time I had what I believe to be a little bit of a differentiation. I had come from a different market, Wisconsin, where we had been practicing or leveraging self funding for quite a while in Colorado. It was a newer concept. Most, most businesses in Colorado were leveraging cigna's level funded plan as their self funded plan. And you and I both know that that is a form of self funding, but it's definitely not partial self funding. And I knew I could come in or I thought I could come in with that differentiator and come in with a different brand. This is where I also leaned into my backstory as a former professional baseball player because I had to build of differentiator. That's where my attention blueprint started. And then the next step was identifying who I wanted to do business with, which is module two of our Complete Game Marketing Playbook. Identifying your ideal prospect. After taking over a book of business in Colorado, I realized who I was best positioned to serve and then who and also who was not a good fit for me.