Anyone who tells you #goals aren’t worth having hasn’t actually ever hit their goals. Stay focused.

Anybody who tells you goals aren't worth having does not know how to actually hit them. That's why they're telling you goals are not worth having. Here's the deal. We are setting really lazy sales goals within this industry. In fact, I know agencies that say, you know what, growing is actually not a priority for us this year. What? So I want you to start considering as we look ahead. Before you know it, January 1st is going to be right around the corner and you look ahead at what your team, your agency is going to do to grow in the coming years. I hope organic growth is a piece of that. But I'm going to challenge you to start setting loftier, dare impossible sales goals. And it's not to set those goals so that you hold accountable all hold your producers accountable to achieve the impossible. Otherwise they're out. No, no, no. You set them because it forces you to have a completely different conversation than you are having today. It forces you to get very clear on what your priorities are going to be. It forces you to get very clear on what you need to eliminate to that you are doing today so that you can start to think on a whole new level.