Andy NearyI help insurance professionals turn brand awareness into business growth.

Are you clear on who you’re meant to do business with? If not, figure it out NOW!

12 May 2025 · 0 min

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Andy Neary explains how to define your ideal client: describe the specific problem you love solving and the concrete result your process produces. He calls this "painting the destination" so prospects who are aligned with your strengths actually want to hire you.

Figure out what your process is for solving the problem you love to solve. Which leads to the last question.
What result does your process create?
Paint the destination for your prospects. If they hire you, what's their life going to look like? You see, by answering these five questions, you now have the foundation of somebody who's going to let you do your best work because they look like your favorite client. Here they have the problem you love to attack, which means you are in your zone of genius. You have a process you can repeat time and time again to solve that problem. And you're painting a destination the prospect wants to buy into.
This is how you identify an ideal prospect.