Andy NearyI help insurance professionals turn brand awareness into business growth.

Are you clear on who you’re meant to do business with? If not, figure it out NOW!

12 May 2025 · 0 min

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This short excerpt from Andy Neary’s May 12, 2025 YouTube video coaches viewers to define: (1) the repeatable process they use to solve the specific problem they most enjoy tackling, and (2) the concrete result that process produces. Neary emphasizes "painting the destination"—describing the post-engagement life the prospect will have—so you attract clients who are both aligned with your zone of genius and willing to let you do your best work.

Figure out what your process is for solving the problem you love to solve. Which leads to the last question.
What result does your process create?
Paint the destination for your prospects. If they hire you, what's their life going to look like? You see, by answering these five questions, you now have the foundation of somebody who's going to let you do your best work because they look like your favorite client. Here they have the problem you love to attack, which means you are in your zone of genius. You have a process you can repeat time and time again to solve that problem. And you're painting a destination the prospect wants to buy into.
This is how you identify an ideal prospect.