Andy NearyI help insurance professionals turn brand awareness into business growth.

Are You Leveraging the POWER of Your PERSONAL STORY?

8 Aug 2020 · 1 min

Watch on YouTube

1:12

Short coaching/marketing clip in which Andy Neary (with another speaker) describes an exercise from the "Complete Game Mastermind" first call where attendees spent 30 minutes sharing personal stories. Neary argues personal storytelling—especially shared on social media and in networking—is the most efficient way to make people know, like, and trust you, which leads them to do business with you. The clip repeatedly urges viewers to stop hiding behind company logos and start sharing their personal stories as a call to action.

Chapters

So we kicked off the Complete Game Mastermind today with our first call. And what I loved about is we spent the first 30 minutes giving every attendee the chance to tell their story. And here's the power of telling your personal story. Once we went through everybody and they all got the chance to share why they're there, share their story, you could instantly feel the group get tighter. And it's gonna be a fantastic five months as a result of now people getting a chance to know each other. You see, there's power in a personal story. So I'm going to ask you again, and I'm going to pound it into your head till you do it. Why aren't you sharing your personal story here on social media? When you go to networking events and somebody says, hey, tell me your story, what do you do? You share an article, you post some statistics?
No, you tell your story.
So why aren't you doing it? When you make a post on social media, it is the most efficient way and the easiest way to get somebody to know you, like you. And then when they meet you and chat with you, they trust you and.
Do business with you. I've said it a hundred times, and I'll say it a hundred more. People do business with people they don't buy from logos on business cards. So quit hiding behind your company. Quit hiding behind your logo.
Let me get to know you.
And when that happens and I start resonating and liking with you, liking you.
Gosh dang it, I'm going to do business with you. So do me a favor. Start. Start putting yourself out there. Start sharing your story. That's going to bring your prospects to you. That's going to get your prospects to like you, and that is going to get your prospects to start doing business with you. Who's up for the challenge?