Are you using social media content to influence your prospects before you meet them?

I mean, I would say we got hired by a bank that I had been calling on since I started in 2016. And we had struggled with the HR director who was, you know, close to retirement, multi decades in the role, trusting that there was something better out there. And their CFO who was, you know, around my age was able to come into that meeting with the team and say, I know you say it couldn't be better than what we're doing, but here's why, and referenced a couple of the topics that we had shared. So it was proof of we're not just telling you we can do all of this. Here's the examples we put up online over the last couple of years. And I think that that one alone helped her feel comfortable that yeah, I can, I can decide to fire my long term broker because there is really proof that Chris and Chris are going to do something different.